Chitra Gohad
Product designer building AI + UX experiences
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YAMRAJ Pre-Workout - Social media campaign
Created a complete AI-powered visual campaign for Kaizen Energy’s YAMRAJ Pre-Workout, transforming a single product image into a cohesive set of high-impact marketing assets.
What I worked on:
- Developed the visual concept and art direction
- Created cinematic product advertising compositions
- Designed AI-generated gym lifestyle scenes
- Created 3D billboard / Times Square-style advertising concepts
- Developed ingredient-explosion and product hero visuals
- Created an Instagram carousel campaign with 7 individual posts
- Built a consistent visual language across product, lifestyle, and social creatives
- Used AI image generation to explore multiple advertising directions
- Focused on strong product visibility, dramatic lighting, motion-inspired compositions, and brand consistency
Creative direction:
Neon green + yellow palette, dark gym environments, high-energy VFX, fruit and gummy elements, cinematic lighting, bold typography, and a gritty fitness aesthetic.
Deliverables:
Product posters • Lifestyle ads • 3D billboard concept • Ingredient visuals • Instagram carousel • Social media creatives
Tools: AI image generation, visual art direction, graphic design, product advertising & social media design.
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Email Design Template
Project Overview
Designed a personal-brand email newsletter to share milestones, services, free resources, and drive users toward a 1:1 booking.
Objective
Create an email that communicates personal and business milestones, builds credibility through social proof, highlights useful design resources, and promotes paid services without making the email feel overly promotional; encourages readers to book a 1:1 session
My Role: Email UX + Visual Design
I worked on the content hierarchy, layout, visual system, responsive structure, and CTA placement to create an email that is easy to scan and works across desktop and mobile.
Design Approach
1. Strong narrative flow
The email moves from:
Introduction → Problems → Social proof → Resources → Services → CTA → Closing
The opening immediately frames the user's problem around resumes and portfolios before introducing the solution.
2. Social proof as a credibility layer
The 91+ bookings milestone and most-booked service appear early to build trust before asking users to take action.
3. Modular content blocks
Different sections are visually separated into reusable modules for achievements, data, free templates, and the Topmate profile. This makes the email easier to scan and easier to adapt for future campaigns.
4. Clear visual hierarchy
Large editorial-style headings, contrasting backgrounds, iconography, and short content blocks help users quickly understand each section. The visual system uses a dark green, mint, and lavender palette with Georgia/Arial typography.
5. Responsive-first structure
The template includes responsive behaviour that stacks multi-column sections on smaller screens, helping preserve readability on mobile.n.
Outcome: Created a reusable, responsive email template that combines storytelling, credibility, resource sharing, and conversion into one cohesive experience. The template can be adapted for future newsletters, personal-brand updates, product announcements, or service promotions.
https://canva.link/email-designs
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Zentravel AI-powered travel planner🔥
Planning a trip today is fragmented and overwhelming; users have to jump between multiple platforms for inspiration, budgeting, and itinerary creation. There is no simple way to translate personal preferences into a structured, personalized travel plan. ZenTravel explores how AI can simplify this process by turning user inputs into meaningful, end-to-end travel experiences.
Travel planning involves too many decisions across disconnected tools, making it time-consuming and cognitively heavy. Users struggle to convert vague ideas like “relaxing trip” or “adventure travel” into clear, actionable plans. This project aims to reduce that friction by using AI to interpret intent and generate personalized journeys.
Open the case study here - https://www.chitragohad.com/zentravel
Open app here - https://zentravel-881332427453.asia-southeast1.run.app/
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Freshservice Knowledge Base Management (article versioning and trash folder) 👍
Designed new capabilities in the Freshservice Knowledge Base, introducing "article versioning" for better content tracking and a "trash folder" for safe recovery of deleted articles. These enhancements give KB Managers and Worker (article generator) greater control, transparency, and efficiency in managing support content. The workflows minimize accidental data loss and enable teams to manage evolving content confidently. Together, these features build a stronger foundation for a reliable, user-friendly knowledge base experience.
Impact & Results 🙌 -
Article Versioning- Adopted by 30% of customers in the first 3 months after launch. Reduced version-related support tickets, giving knowledge managers more confidence in maintaining content.
Customer feedback: “Versioning gives us peace of mind...we can finally track changes and restore content without worrying about losing important information.”
Trash Folder (In dev)- Early customer feedback from calls highlighted that the feature added much-needed safety and control for knowledge base management.
Customer feedback: “The trash folder saved us when an article was mistakenly deleted. It feels simple, but it’s a huge relief for our team.”
Open the full case study here: https://www.chitragohad.com/kbmanagement
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