🎨✨ A second chance for toys… and imagination!
We created a detachable mini-magazine, like a little storybook, filled with a tale about a magical brush that needs to regain its colors. Every toy that didn’t make it onto Santa’s wishlist is sad at first, but in our Orphaned Toys Magazine, they get a second life, a chance to come alive and be part of the story.
It’s editorial design meets storytelling, where every detail counts, because even toys deserve a second chance, and so does imagination.
{art direction and design graphic for Galeries Lafeyette x Charles de Vilmorin}
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When a Christmas magazine turns into a playground - to colour, explore, and live on long after the toys are cut out!
Follow the story of a magical brush on a quest to regain its lost colours, page by page.
{Art direction & design graphic for Galerie Lafayette x Charles de Vilmorin}
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{Pillar Performance - Collagen Repair}
Social Media and e-mailing campaign
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{Pillar Performance - Collagen Repair}
Every session, every recovery, every effort feeds into the next.
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