🎨✨ A second chance for toys… and imagination!

We created a detachable mini-magazine, like a little storybook, filled with a tale about a magical brush that needs to regain its colors. Every toy that didn’t make it onto Santa’s wishlist is sad at first, but in our Orphaned Toys Magazine, they get a second life, a chance to come alive and be part of the story.

It’s editorial design meets storytelling, where every detail counts, because even toys deserve a second chance, and so does imagination. {art direction and design graphic for Galeries Lafeyette x Charles de Vilmorin}