Chaimae EST
Social Media Strategist & Brand Identity Specialist
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Nanaimoo E-Commerce Store Design & Product Pages
Designed and built the full product catalog for Nanaimoo's e-commerce store including product pages, pricing structure, collection organization, and bilingual content (French/Arabic). Built with VS Code and deployed on Netlify. Every product name was crafted to reflect the brand's premium, poetic identity.
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Piw Piw Coffee Instagram Content Strategy
Developed a full 3-stage Instagram funnel (Awareness, Consideration, Engagement) for Piw Piw Coffee a specialty coffee concept in Casablanca. This includes content pillars, post concepts, caption writing, and visual direction. Each post was designed to reflect the brand's bold, witty personality while driving community engagement.
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Piw Piw Coffee — Brand Identity & Logo System
Developed the complete brand identity for Piw Piw Coffee, a specialty coffee concept in Casablanca. This includes the logo system (first draft to final), brand style guide, color palette (Almond Cream + Espresso Brown), typography, and physical brand mockups on cups and packaging. The concept repositions a playful brand name into a bold, urban coffee experience targeting Casablanca's digital nomads and coffee enthusiasts.
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Nanaimoo — E-Commerce Website & Brand Identity
Built the complete digital presence for Nanaimoo, a premium Moroccan homewear e-commerce brand from zero. This includes the full website (nanaimoo.store (http://nanaimoo.store)) built with VS Code and deployed on Netlify, brand identity system, product pages, bilingual content (French/Arabic), WhatsApp integration, newsletter signup, and SEO setup. The brand targets modern Moroccan women aged 25–45 with a mother-daughter homewear concept the first of its kind in Morocco.
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