Fresno State CDC
- Maintained and updated live university web pages serving 11.2K+ users per month using WordPress CMS
- Collaborated with content and marketing teams to ensure accessibility, brand consistency, and usability
- Developed SEO-optimized content and restructured site sections to improve discoverability and user navigation
- Conducted a two-part content and market research audit to inform content hierarchy and page structure
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Liquid Gold Foundation
- Collaborated with a co-writer to develop mission-driven website copy for a nonprofit web launch across 6–8 core pages
- Wrote and structured content for homepage, About, How It Works, FAQs, and Get Involved pages with a focus on clarity, accessibility, and engagement
- Produced SEO-optimized copy aligned with brand voice, ensuring consistent tone and readability at an 8th-grade level
- Translated organizational mission and donor/family workflows into clear, user-friendly web content designed to improve conversion and understanding