Catalina Heresi Núñez
Designer/ Producer
Ready for work
Catalina is ready for their next project!
In my role as a designer at Inmedia, I have created a range of video content aimed at both informing internal audiences and showcasing the company’s capabilities and visual standards. These videos cover diverse topics such as health, sports, travel, cooking, workplace safety, responsible mobile use, and productivity, providing valuable and engaging content for employees across different organizations.
The content is distributed through internal corporate channels and updated three times per week, requiring a strong balance between creativity, efficiency, and consistency. Beyond delivering information, these videos also serve as a way to promote Inmedia’s visual quality, attention to detail, and approach to content creation.
I was responsible for the entire creative process—from scripting and conceptualization to the final graphic execution of each piece. This included defining a new visual identity for the content, establishing guidelines for color palette, typography, layout, and overall visual language. I also handled video and image editing, motion graphics, and composition to ensure each video was clear, dynamic, and aligned with the brand’s positioning.
This experience highlights my ability to lead creative projects end-to-end, develop cohesive visual systems, and produce high-frequency content that is both informative and visually impactful.
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In my role as a designer at Inmedia, I have developed a series of informational videos for Watts, focused on delivering valuable and engaging content to their employees. These videos cover a wide range of topics such as health, sports, travel, cooking, and lifestyle activities, contributing to a more dynamic and informative internal communication channel.
The content is published through the company’s internal screens and is updated three times per week, requiring a consistent and efficient workflow to ensure relevance and quality. I have been fully responsible for the entire creative process—from scripting and conceptualization to the final graphic execution of each video.
This includes structuring the narrative, defining the visual style, editing footage, and integrating motion graphics and design elements to create clear, engaging, and visually cohesive pieces. This experience has strengthened my ability to produce high-frequency content while maintaining creativity, consistency, and alignment with the brand’s communication goals.
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In my role as a designer at Inmedia, I have developed promotional video content aimed at strengthening the marketing strategy of MediaCorp. This project involved creating a new visual direction and communication style for the brand, with the goal of reaching new clients and enhancing its positioning in the market.
I led the entire creative process, from initial concept development and scripting to the final graphic execution of the videos. This included defining the visual narrative, tone, and messaging aligned with the brand’s objectives. I also worked extensively on image and video editing, incorporating techniques such as photomontage, motion graphics, and visual composition to create impactful and cohesive content.
Through this process, I focused on building a strong and recognizable visual identity, ensuring consistency across all pieces while optimizing them for engagement and clarity. This experience highlights my ability to take full ownership of creative projects, combining strategic thinking with technical execution to deliver effective marketing content.
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In my role as a designer at Inmedia, I have been responsible for creating internal communication content for various companies, including Watts and Coopeuch. My work focuses on transforming HR-related information into engaging visual and audiovisual pieces displayed across digital screens in corporate and residential environments.
This involves close coordination with each company to gather and organize relevant information—such as employee birthdays, internal announcements, and key communications—ensuring accuracy and alignment with their internal messaging. Once the information is collected, I develop visual concepts and edit video content that is clear, dynamic, and visually consistent with each brand’s identity.
From an execution standpoint, I handle video editing processes including sequencing, motion graphics, typography, and music selection to create content that is both informative and engaging. The goal is to enhance internal communication through well-designed visuals that capture attention while maintaining clarity and professionalism.
This experience has strengthened my ability to manage information efficiently, collaborate with clients, and translate corporate content into impactful visual communication pieces tailored to different audiences.
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I created and edited a promotional travel video highlighting diverse locations across Mexico and Europe, capturing architectural landmarks, natural landscapes, and vibrant cultural scenes. The project focused on showcasing each destination through carefully planned lighting, steady and dynamic shots, and thoughtful composition to bring out the character and atmosphere of every place.
Using Adobe Premiere Pro and AI-powered tools for color enhancement, stabilization, lighting correction, and social-media optimization, I produced a visually engaging piece that elevates each location’s storytelling. The final edit blends cinematic visuals with smooth transitions to create an immersive experience designed to inspire travel and highlight the beauty and diversity of each destination.
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I produced and edited a promotional video showcasing a signature craft cocktail developed through a custom preparation and production process. The piece highlights the drink’s unique elements—banana-macerated whiskey, pimiento dram, passion fruit liqueur, orange–aceto bitters, and a cinnamon–wood smoke finish—capturing both the creativity and the artisanal quality behind its composition.
Using Adobe Premiere Pro and AI-enhanced tools for color refinement, lighting adjustments, stabilization, and social-media optimization, I created a visually striking video that elevates the sensory experience of the cocktail. The final result presents the drink with a refined, atmospheric aesthetic designed to enhance brand presence and engagement across digital platforms.
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I produced and edited a promotional video for Oficio Jota, highlighting their handcrafted personalized natal chart necklace. The piece showcases the rotating chart, key planetary positions, and the unique relationships between them, emphasizing the artistry and meaning behind each custom piece.
Using Adobe Premiere Pro and AI tools to enhance color, stabilize footage, refine lighting, and optimize social-media cuts, I created an engaging and visually polished video that strengthens product identity and boosts brand visibility.
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I also worked as an English–Spanish translator for the 2025 Student Workshop organized under the SATREPS ReBiS project. During the event, I supported live discussions, presentations of research progress, and scientific dialogue between Chilean participants and Japanese researchers. My role ensured clear communication, accurate interpretation of technical content, and a smooth exchange of ideas throughout the workshop.
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I developed a wide range of print materials for the SATREPS ReBiS project, including brochures, flyers, calendars, banners, and other institutional stationery. My work involved creating clear, visually consistent pieces that aligned with the project's scientific identity and communication objectives. I supported both internal and public-facing outreach by designing materials for events, presentations, and community engagement, ensuring high-quality visuals that effectively communicated the project's goals and research impact.
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Barut is a brand redesign project aimed at showcasing the different types of beers in their catalog. The goal was to create a flexible identity system that could adapt to new labels while using a color palette that represented them as a craft beer brand from the Metropolitan Region of Chile.
Bioniza is an educational game for children, developed based on a marine microbiology research study. It teaches scientific concepts through play and includes the complete design of the game — from instructions and components to laser-engraved boards and custom packaging construction.
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For the Primer Taller Escolar Ruta Científica, developed under the Fondecyt Project N° 3230020, “Obtaining bulky chiral amines using improved immobilized transaminases: the next step for Immobilized Biocatalyst Engineering,” I was responsible for the full audiovisual production of the outreach video. This included writing the script, directing the lighting and camera work during the recording sessions, and overseeing the visual narrative to ensure clarity and engagement for a school audience. I also conducted the complete post-production process, editing both video and audio to create a cohesive, educational, and visually compelling piece that effectively communicated the project’s scientific content and objectives.
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For the SATREPS ReBiS project, I developed and managed visual and digital content aimed at strengthening the project’s scientific outreach and connection with the community. My work included creating graphic materials, short-form videos, event recaps, and educational posts for social media, ensuring visual consistency and clear messaging. I also planned and executed publication strategies to improve visibility and engagement across platforms, particularly on Instagram at @satreps.rebis, positioning the project as a referent in science communication and marine microbiology outreach.
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Design and redesign of two logos: Cultura Elquina is a logo created for a regional television program aimed at preserving and promoting the Elqui Valley culture of Chile’s Fourth Region. Portal Inmobiliario is a redesigned logo for a housing construction company seeking to strengthen its brand positioning and stand out from competitors by conveying quality, heritage, and dedication in its work.
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At the La Serena International Film Festival (FECILS), I was responsible for creating and managing the festival’s visual identity across multiple platforms. My work included designing promotional posters, banners, and large-format prints, as well as editing videos and images for social media campaigns. I developed engaging digital content that enhanced the festival’s online presence and ensured visual consistency throughout all communication materials.
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I was commissioned by a company dedicated to promoting artists to create a visual post that reflected the identity of a featured artist and promoted her latest album. I chose Karol G as the focus, developing a concept that captured her bold, empowering, and vibrant aesthetic. The project included designing a social media post aligned with her visual brand and producing a short video clip that served as a trailer for one of the songs from her new album. The creative process involved researching her color palette, visual style, and recent artistic direction to ensure consistency, while blending energetic visuals and dynamic motion to evoke the essence of her music and personality.
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