caroline borges barbosa
Social Media Strategist & Video Content Creator
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- Followers
I worked on social media content creation and visual communication for a platform focused on connecting people with unique experiences and activities.
My work included developing content ideas, planning social media communication, designing Instagram posts and carousels, and creating engaging content to showcase experiences and local businesses.
Key responsibilities:
• Creating Instagram posts and carousel designs.
• Developing creative content concepts.
• Planning social media communication.
• Highlighting partner businesses and their experiences.
• Using visual storytelling to engage audiences.
• Adapting content to the brand's visual identity and communication strategy.
The goal was to make experiences more appealing through strategic and engaging digital content.
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I create dynamic audiovisual content for events, capturing meaningful moments and transforming them into engaging visual stories.
My work includes on-site video recording, creative storytelling, capturing details and highlights, and editing short-form videos for social media.
Key responsibilities:
• Capturing key moments and event highlights.
• Recording behind-the-scenes content.
• Creating engaging visual narratives.
• Producing short-form videos for social media.
• Editing event footage into a compelling final video.
My goal is to help brands and event organizers share their experiences through authentic and engaging content.
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I create engaging video content for real estate businesses, focusing on visual storytelling, audience engagement, and property marketing.
My work involves developing creative concepts, planning video content, capturing footage, and editing short-form videos for social media platforms.
Key responsibilities include:
• Creating video concepts tailored to real estate audiences.
• Planning and producing promotional video content.
• Capturing property details and visual highlights.
• Editing short-form videos for Instagram Reels.
• Using storytelling techniques to communicate value and attract potential buyers.
• Adapting content to each brand's communication style and marketing goals.
The goal is to turn property features and business messages into engaging visual experiences.
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I developed a monthly social media content strategy for a business group operating in the insurance, financial services, and healthcare sectors.
My work involved planning the editorial calendar, defining content themes, organizing publishing schedules, and developing creative directions for different types of content.
Key responsibilities included:
• Developing monthly content strategies aligned with business goals.
• Creating and organizing editorial calendars.
• Planning Instagram posts, carousels, and short-form videos.
• Developing video concepts, scripts, and storytelling approaches.
• Organizing content across different business areas and brands.
• Creating a consistent communication strategy to strengthen brand positioning and audience engagement.
The project focused on building a structured, strategic, and consistent social media presence through purposeful content planning and creative communication.
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