Carlos Felipe Fernández
Designign for culture, entertainment & technology.
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The Adventures of Wi&Fi VR Game.
VR Game & Immersive Content: The Adventures of Wi&Fi.
View full project (https://www.hellomero.com/pages/wifi-vr.html)
The core challenge was to transform an existing animated series into a highly engaging, immersive Virtual Reality (VR) game experience for a major telecommunications client (VTR). As the Art Director and Creative Technologist, I led the entire design and technical vision.
My contribution involved directing the Art Direction, designing the core Gamification mechanics, and defining the Interaction Design for the VR environment. This project showcases my expertise in VR/AR design and leveraging new media to deliver branded storytelling through accessible, advanced interactive experiences.
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Valdivia Telecommunications Museum.
Interactive Science & Tech Museum: Valdivia Telecom.
View full project (https://www.hellomero.com/pages/museo-valdivia.html)
The core challenge was to translate the complex history and science of telecommunications (from Morse code to fiber optics) into an immersive, accessible experience for a general audience. As the Art Director and Exhibition Designer, I led the entire spatial narrative and Technology Storytelling flow.
My contribution involved directing the UX/UI for interactive installations, bridging historical artifacts with modern digital displays, and simplifying high-level technological concepts through creative direction. This project demonstrates my expertise in creating engaging Physical-Digital Experiences and using design to solve complex communication challenges.
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High-Impact Digital Brand Experience.
High-Impact Digital Brand Experience & Creative Leadership.
View full project (https://www.hellomero.com/pages/checo.html)
The core challenge was to deliver a high-stakes, large-scale digital activation for a major brand, requiring complex management of visual, technical, and user experience requirements.
My contribution involved translating core brand strategy into a functional and visually compelling interface, managing stakeholder alignment, and leading the design team throughout the process. This project highlights my expertise in Art Direction and Creative Leadership in demanding digital environments, ensuring that aesthetic vision is successfully translated into commercial reality.
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Chayanne Falabella Interactive AI Experience.
Interactive AI Campaign: Chayanne Falabella Experience.
View full project (https://www.hellomero.com/pages/falabella-chayanne.html)
The challenge was to create an unprecedented, high-volume interactive experience for a major retail campaign (Falabella), utilizing Generative AI for personalized celebrity interactions at massive scale. I directed the entire project as the Art Director and Creative Technologist. My solution involved designing the end-to-end interactive UX and establishing the strict AI parameters to ensure brand safety and visual quality. This project proves my expertise in leading high-scale, high-risk digital campaigns that deliver massive consumer engagement and strategic value in retail innovation.
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Cala Mining Museum.
Total Art Direction: Cala Mining Museum (Experiential Narrative).
View full project (https://www.hellomero.com/pages/museo-cala.html)
The core challenge was to transform complex mining history into a dynamic, immersive visitor experience. I held total creative command as the Art Director and Creative Technologist, designing every single element: the museum's general art direction, all physical graphics, and the complete UX/UI of the interactive displays. This project demonstrates my ability to provide full ownership of a Physical-Digital Art Direction mission, ensuring technical implementation successfully delivered the comprehensive aesthetic vision and significantly modernized the facility to increase visitor engagement.
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Interactive Zone Firefighters Museum (MuBo).
View full project (https://www.hellomero.com/pages/museo-bomberos.html)
The main challenge was to apply Experiential Art Direction to transform fire safety history and prevention into an active, engaging educational experience for families and children. We successfully shifted the exhibit from static viewing to immersive, gamified interaction. I led the Spatial UX Design and Gamification strategy via robust interactive kiosk interfaces, ensuring the technology was intuitive and suitable for high public traffic. This project directly showcases my Physical-Digital Art Direction service by seamlessly integrating technology and narrative within a cultural space, achieving high engagement and successfully meeting community education objectives.
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Virtual 3D Event Platform (UC).
Digital Transformation: Immersive UC Virtual Fair (14K+ Visitors).
View full project (https://www.hellomero.com/pages/feria-uc.html)
The core challenge was transforming the Pontificia Universidad Católica de Chile’s massive, in-person orientation fair into a highly engaging virtual event platform during the pandemic. As the Lead Experience Designer, I directed the strategic digital transformation of the event. We created an interactive 3D map/virtual tour that allowed over 14,000 students to navigate five campuses and access 80+ virtual stands and 100+ live talks. This project showcases my expertise in Experiential Design and Digital Transformation, proving my ability to translate complex physical events into successful, large-scale digital products with high user engagement.
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Champion Cat Lord Gatuso.
Generative AI Animation Pipeline: Champion Cat.
View full project (https://www.hellomero.com/pages/lord-gatuso.html)
The core challenge was to produce a high-quality, fully animated commercial spot under strict budget and timeline constraints. Traditional animation was not feasible. I directed the entire project as the Art Director and Generative AI Pipeline Director. My solution was to build a custom workflow that strategically integrated AI tools into the production process for rapid iteration and scaling. This ensured we delivered a broadcast-quality animated spot efficiently and under budget. This project proves my expertise in designing efficient, high-fidelity AI production pipelines and leveraging Creative Technology to solve high-stakes audiovisual challenges.
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Interactive Art Direction: H&M Experiential Retail Showcase.
See the project (https://www.hellomero.com/pages/hm-vitrinas.html)
The primary challenge was to convert static retail windows into a dynamic, physical-digital experience that captured the fast-paced, stylish identity of H&M. I led the Art Direction and Experiential Design (UX/UI), focusing on creating a visually striking, interactive narrative. This project demonstrates my core service in Physical-Digital Art Direction by seamlessly blending digital content generation and user interaction within the physical store environment to enhance brand engagement and drive immediate product interest.
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Asia Fruit Logistica Stand, Hong Kong. Strategic Stand Design & Experiential Branding at Asia Fruit Logistica.
View full project (https://www.hellomero.com/pages/copefrut-marca.html)
The challenge was to create a highly competitive and innovative brand presence at Asia’s premier fresh produce exhibition in Hong Kong. As the Art Director and Experiential Designer, I led the entire spatial UX design and visual branding strategy for the international trade stand. My contribution was to ensure the client's high-level message was not only visually stunning but also efficiently communicated to a demanding global B2B audience. This project showcases my expertise in translating high-level brand strategy into a functional, memorable physical space and international event design.
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Champion Dog New Formula Campaign.
Product Launch & Visual Campaign: Champion Dog New Formula.
View full project (https://www.hellomero.com/pages/chdog-nueva-formula.html)
The core challenge was to redefine the visual identity for the Champion Dog brand during the launch of its new formula. As the Art Director, I directed the entire creative vision, ensuring the visual communication effectively highlighted the product's new benefits and value proposition. My contribution involved defining the aesthetic standard, developing the core Visual Storytelling narrative, and overseeing the production of campaign assets across digital platforms and key marketing touchpoints. This project showcases my expertise in Art Direction and Brand Campaign strategy applied to large-scale CPG product launches.
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