Carl Gayle's Work | ContraWork by Carl GayleCarl Gayle
Helping B2B SaaS companies win with GTM strategy & AI
I partner with B2B SaaS teams as a fractional Product Marketing leader — embedding directly to align GTM strategy, deepen partner engagement, craft compelling messaging, and drive pipeline growth. Through flexible engagement models ranging from focused strategy sprints to ongoing fractional leadership, I bring senior PMM expertise without the full-time cost. The result: stronger alignment, scalable partner programs, faster time to market, and AI-powered efficiency across your team. I developed a Customer-Centric, AI-Powered Go-To-Market framework that transforms how teams take products to market. The approach moves through five stages — from deep customer and market insights, through AI-powered analysis, to sharp positioning and messaging — then drives coordinated GTM execution and continuous measurement. Underpinned by a continuous learning loop, it ensures AI and data feedback compounds over time, delivering faster time to market, higher adoption, and stronger customer outcomes. PMMs don't just market products — we should be driving pipeline. I built a PLG flywheel strategy that uses in-product behavior to identify high-intent free users and convert them to paid, without a cold sales call.
Activate→ Onboard → Track signals → Convert.
This is what modern product marketing looks like.