Caitlin Zigthor
Generalist marketing specialists helping brands grow.
Ready for work
Caitlin is ready for their next project!
Restaurant Email Marketing and In-Store Tactics
Utilized klaviyo for email marketing, promoting online ordering through 3rd party apps, and promoting in-store tactics like a free coffee if you signed up for our email campaigns.
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Beer GTM Retail Marketing and Marketing Strategy
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Email Marketing - Strategy, Design Guidance with Designer, and then Execution in Klaviyo
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Blue Heart Accounting came to Zigthor Marketing in October 2025 as a thirteen-client firm with no CRM, roughly sixty contacts scattered across a spreadsheet, Calendly, and LinkedIn, no content scheduled, and no way to attribute a signed client to anything, which meant every new client depended on founder Charrise Bateman personally and growth was capped at her available hours. Zigthor Marketing built one connected system across four jobs, capture, nurture, convert, and sustain, so that leads were caught automatically and held through a long buying cycle instead of going cold. That system ran across email, a three-email welcome flow at an 80 percent open rate plus a plain-text monthly newsletter in Charrise's own voice; CRM, with Zapier creating a OnePageCRM record from every Calendly booking and a discovery-call tracker, tagging protocol, and follow-up cadence underneath it; social, with three content pillars across LinkedIn for acquisition and Instagram for credibility; and direct conversion campaigns, the Q1 Mega Sprint against batches of thirty warm CRM contacts and a referral program at blueheartaccounting.com/referral. The result was ten new clients in Q1 2026, a contact database up eight times to 487, five referral clients signed within days of launch, and a team grown to five, ending with the firm deliberately slowing onboarding in June because the constraint had shifted from demand to capacity.
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