Busari Abass
Driving Business Growth with Digital Marketing & Web Design
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Paid Advertising Campaign E-commerce Brand
Client Goal:
The client aimed to scale their sales through paid advertising while maintaining efficient ad spend and improving conversion performance.
Challenge:
High advertising costs and inconsistent sales results across campaigns.
Approach:
I refined audience targeting, optimized ad creatives, and ran structured A/B tests to identify high-performing variations. Performance was monitored closely, with ongoing adjustments based on key metrics.
Outcome:
Over the campaign period, ad spend of approximately $6,000 generated over $26,000 in tracked revenue, demonstrating improved efficiency and stronger conversion performance.
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Client Goal:
The client needed a modern, well-structured website that clearly communicates their offer, builds trust, and provides a smooth user experience for visitors.
Process:
I designed the website with a focus on clean layout, clear navigation, responsive design, and user-friendly structure. Attention was given to visual hierarchy, content placement, and consistent branding across all pages.
Result:
The client now has a professional website that presents their business clearly, improves user experience, and supports their online presence more effectively.
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Before & After Product Page Redesign
Updated the product page with improved layout, clearer product information, and optimized call-to-actions to support better user engagement and conversions.
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Facebook Ads Creative Preview
Client Goal:
The client needed to ensure their ad creatives displayed correctly and consistently across all Facebook and Instagram placements.
What This Preview Shows:
This Ads Preview demonstrates how each creative appears in different placements, including feeds, stories, reels, and in-stream formats. It allows for visual review of layout, formatting, and message clarity before and during campaign launch.
How It Helped the Client:
Reviewing creatives by placement helped identify design adjustments needed for specific formats, improved visual consistency, and ensured the ads aligned with platform requirements and user experience expectations.
Outcome:
The client launched campaigns with properly formatted, placement-optimized creatives, reducing creative errors and improving overall ad presentation.
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