Brian Mohr
Creative product leader, user advocate, and vibe coder.
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Every recipe in Foodbe's cookbooks ships with a unique QR code that opens a live conversation with Chefy, the culinary technique persona. Users can ask follow-up questions, request substitutions, or troubleshoot mid-cook — turning a static cookbook into an interactive coaching experience. Designed to bridge print and AI in a way that feels useful instead of gimmicky, and built end-to-end including QR generation, S3 PDF delivery, and Stripe checkout.
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Ingredient comparison view that goes beyond price and calories. Each item is evaluated across seasonality, cost, environmental footprint, brain and gut benefits, and protein density — then synthesized into a clear recommendation with reasoning. Designed to help users make informed trade-offs at the moment of decision instead of relying on assumptions or marketing claims.
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Daily meal plan with built-in nutritional reasoning. Each plan opens with a science-grounded "why" — explaining how the meals work together across the day to support energy, focus, and digestion — followed by recipes, costs, and prep times.
The intro is generated by Foodbe's Chefy persona to feel conversational and human, not clinical. Designed to make personalized nutrition planning feel approachable instead of prescriptive.
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Smart grocery list with intelligence baked in. Each item expands to surface storage tips, nutritional density, allergens, dietary fit, and culinary insights — turning a routine list into a decision-support tool. Designed to give users the right information at the moment of choice without overwhelming the core list view.
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Each user question gets parallel responses from Neuro (food science), Oracle (history & culture), and Chefy (technique) — color-coded, lane-disciplined, and citation-gated. The visual design separates the personas editorially so users instantly know which expert is speaking.
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Foodbe.ai (http://Foodbe.ai) is a Sentient Design AI platform I built solo over 13 months and launched on the App Store April 2026. It's a conversational AI for food intelligence powered by three expert personas.
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