Every recipe in Foodbe's cookbooks ships with a unique QR code that opens a live conversation with Chefy, the culinary technique persona. Users can ask follow-up questions, request substitutions, or troubleshoot mid-cook — turning a static cookbook into an interactive coaching experience. Designed to bridge print and AI in a way that feels useful instead of gimmicky, and built end-to-end including QR generation, S3 PDF delivery, and Stripe checkout.