Brendan Hoffman
DTC Analytics & LTV Strategist for Shopify Brands
New to Contra
Brendan is building their profile!
A propensity scoring pipeline that ranks customers by purchase likelihood and identifies which segments drive future revenue. Scores customers into deciles with contribution breakdowns — base propensity, recency signal, and momentum — so you know not just who to target,
but why they ranked there. Top-decile lift of 2.95x above population average. Includes an interactive dashboard for uploading customer CSVs and exploring scored output by segment.
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