Eight years of freelance and community work
People tend to come to me at pivotal moments in personal and professional decision making. All of my freelance work has stemmed from being reached out to, to provide my services. Now, I’m trying to capture what those asks have looked like to showcase my strategic thinking and creative execution.
Live music and events
- Built marketing and artist relations for a live music startup, from pre-launch through growth
- Named events and shaped social, artist, and venue strategy for a silent disco company
- Wrote press releases, curated artist lineups, and weighed in on opening and local acts
- Turned a U-Haul into a festival storefront when a raveware brand couldn't get a tent, handling the floor set, signage, QR payments, and visual display
Community and online teams
- Led a 70-person promotions team for a live music company, owning onboarding, performance reviews, and offboarding. Kept a mostly virtual team connected, chose the guest list and approval platforms, and made the final calls.
- Helped run car shows and moderated their Facebook groups of 60,000+ members each, keeping the communities on track and resolving issues as they came up
Photography
- Grew a photography business across weddings, events, family photos, portraits, and car shows, almost entirely through word of mouth. Reliable turnaround kept clients coming back and recommending my services.
Brand and strategy
- Developed branding and strategy for an Etsy shop
- Built a content framework and LinkedIn strategy for a consulting firm pivoting from SAP to AI
- Delivered a website accessibility and SEO audit, brand revamp, social templates, and resource guide framework for a nonprofit
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A personal essay on presence, written around a Rüfüs Du Sol show. It captures the essence of my writing, taking small, seemingly unconnected moments and stretching their narratives wide enough for readers to slow down and find themselves in them, noticing the patterns that usually go overlooked.
Link: https://tobnoted.substack.com/p/546-the-final-boss-of-presence?r=8w63pd&utm_medium=ios
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An attempt at bringing my creative and branding background into a job application, for an Audience Development Manager role. Since the position centered on audience, I surveyed people from across my life, from communities I've helped build to close friends, about how I show up in a group. I paired their responses with evidence to back them up, combining qualitative and quantitative work, and made every creative choice intentional so it all told one cohesive story.
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