Heramb Arora
CPG Packaging Expert | Founder, Brands Inspire
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Kobo is a vibrant fruit beverage brand designed to bring energy, flavor, and fun to the functional drinks category. The packaging system uses oversized typography, bold color blocking, and expressive fruit-led graphics to create instant shelf impact and strong brand recognition across a growing portfolio of flavors. Inspired by contemporary youth culture and convenience retail, the identity prioritizes visibility, memorability, and easy flavor navigation while maintaining a cohesive brand architecture. The result is a highly scalable packaging system that transforms everyday fruit beverages into a playful, personality-driven brand experience that stands out in crowded retail environments.
Services: Brand Identity, Packaging Design, Packaging Architecture, Visual Identity System, Art Direction
Industry: Food & Beverage, Functional Drinks, Soft Drinks, CPG
Tags: Beverage Packaging, Drink Packaging, Packaging Design, Brand Identity, CPG Design, FMCG Branding, Consumer Packaged Goods, Product Packaging, Retail Packaging, Visual Identity, Food & Beverage Branding, DTC Branding
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Lumina is a premium New Zealand ghee brand designed to elevate a traditional pantry staple into a luxury culinary experience. The packaging system draws inspiration from fine spirits, prestige fragrance, and heritage food gifting, combining elegant script typography, deep monochromatic color palettes, metallic finishes, and collectible limited-edition formats. By emphasizing provenance, craftsmanship, and rarity, the design transforms ghee from a functional ingredient into a gourmet product worthy of display and gifting. The result is a sophisticated brand ecosystem that increases perceived value, strengthens premium positioning, and creates a distinctive presence within the specialty food category.
Services: Brand Identity, Packaging Design, Gift Packaging, Packaging Architecture, Art Direction
Industry: Food & Beverage, Gourmet Foods, Dairy, CPG
Tags: Food Packaging, Gourmet Packaging, Luxury Packaging, Brand Identity, Packaging Design, Ghee Packaging, Premium Food Branding, CPG Design, FMCG Branding, Product Packaging, Gift Packaging, Visual Identity
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Trace is a premium nutraceutical brand designed around the idea that small daily inputs create meaningful long-term health outcomes. The packaging system embraces radical simplicity, using frosted glass, restrained typography, and subtle embossed branding to communicate purity, efficacy, and scientific credibility. Inspired by luxury skincare and contemporary industrial design, the visual identity removes the visual clutter commonly associated with supplement packaging and instead focuses attention on product quality and formulation. The result is a sophisticated shelf presence that elevates consumer trust, enhances perceived value, and positions Trace as a modern wellness brand for design-conscious consumers.
Services: Brand Identity, Packaging Design, Label Design, Packaging Architecture, Art Direction
Industry: Wellness, Supplements, Nutraceuticals, Health & Nutrition, CPG
Tags: Supplement Packaging, Nutraceutical Branding, Wellness Branding, Packaging Design, Brand Identity, Minimalist Packaging, Luxury Packaging, CPG Design, Health & Nutrition, Product Packaging, Consumer Goods, Visual Identity
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Olicana is a premium olive oil brand created to celebrate the craftsmanship, provenance, and versatility of Mediterranean olive oils. The packaging system combines organic illustrations, earthy color palettes, and contemporary typography to communicate authenticity while standing apart from traditional category conventions. Inspired by olive groves and artisanal production methods, the design highlights both the purity of the core range and the sophistication of infused variants through a flexible visual architecture. The result is a distinctive brand identity that reinforces quality, enhances shelf presence, and positions Olicana as a modern gourmet pantry essential.
Services: Brand Identity, Packaging Design, Label Design, Packaging Architecture, Art Direction
Industry: Food & Beverage, Gourmet Foods, Olive Oil, CPG
Tags: Olive Oil Packaging, Food Packaging, Gourmet Branding, Packaging Design, Brand Identity, Label Design, CPG Design, FMCG Branding, Consumer Packaged Goods, Premium Packaging, Artisan Food Branding, Product Packaging
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Pregio Sfogliette is an Italian-inspired gourmet cracker brand designed to bring artisanal bakery traditions into a contemporary retail environment. The packaging system blends heritage typography, rich ingredient-led color palettes, and handcrafted illustrations to communicate authenticity, flavor, and craftsmanship. Inspired by traditional European pantry staples, the design highlights natural ingredients and regional culinary influences while maintaining strong shelf differentiation across variants. The result is a premium packaging architecture that elevates everyday crackers into a more refined snacking experience, reinforcing quality cues and encouraging consumer discovery.
Services: Brand Identity, Packaging Design, Packaging Architecture, Visual Identity System, Art Direction
Industry: Food & Beverage, Snacks, Gourmet Foods, CPG
Tags: Food Packaging, Snack Packaging, Gourmet Food Branding, Packaging Design, Brand Identity, CPG Design, FMCG Branding, Consumer Packaged Goods, Product Packaging, Retail Packaging, Artisan Food Packaging, Visual Identity
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Olio is a Mediterranean-inspired snack brand created to reposition olives as a vibrant, modern grab-and-go snack. The packaging system combines oversized custom lettering, bold flavor-led color palettes, and clear product communication to maximize visibility in a crowded snack aisle. Drawing inspiration from contemporary food brands and Mediterranean culinary culture, the design celebrates ingredients rather than relying on traditional olive category cues. The result is a distinctive and scalable packaging architecture that makes the brand instantly recognizable, encourages trial, and transforms olives into a more approachable, lifestyle-oriented snack experience.
Services: Brand Identity, Packaging Design, Packaging Architecture, Visual Identity System, Art Direction
Industry: Food & Beverage, Snacks, Gourmet Foods, CPG
Tags: Packaging Design, Food Packaging, Snack Packaging, Olive Packaging, Brand Identity, CPG Design, FMCG Branding, Consumer Packaged Goods, Product Packaging, Retail Packaging, Visual Identity, DTC Branding
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Fiery Fusion is a bold snack brand inspired by the collision of global chili flavors and adventurous taste experiences. The packaging system centers on expressive custom typography that captures the energy, heat, and personality of the product while creating instant shelf recognition. Vibrant color palettes are used to differentiate flavor variants and communicate taste intensity, helping consumers navigate the range at a glance. The result is a distinctive brand identity that transforms flavored chips from a commodity snack into a memorable, personality-driven product with strong retail impact and broad consumer appeal.
Services: Brand Identity, Packaging Design, Custom Typography, Packaging Architecture, Art Direction
Industry: Food & Beverage, Snacks, CPG, FMCG
Tags: Snack Packaging, Food Packaging, Packaging Design, Brand Identity, Custom Typography, CPG Design, FMCG Branding, Consumer Packaged Goods, Product Packaging, Retail Packaging, Visual Identity, Brand Strategy
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Holo Wellness Labs is a next-generation supplement brand designed around holistic wellbeing rather than individual health claims. The packaging system uses bold typography, vibrant color coding, and intuitive iconography to simplify product selection across key wellness pillars including Sleep, Immunity, Energy, and Focus. Inspired by contemporary consumer tech and lifestyle brands, the identity balances scientific credibility with approachability, creating a modern visual language that stands apart from traditional supplement packaging. The result is a scalable brand architecture that improves shelf recognition, strengthens consumer engagement, and positions wellness as an accessible daily habit rather than a clinical necessity.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Wellness, Supplements, Nutraceuticals, Health & Nutrition, CPG
Tags: Supplement Packaging, Wellness Branding, Nutraceutical Packaging, Brand Identity, Packaging Design, Health & Nutrition, CPG Design, Consumer Goods, FMCG Branding, Product Packaging, Visual Identity, Premium Packaging
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Inua is a modern herbal wellness brand that brings clinical credibility and natural healing together through a premium packaging system. The design draws inspiration from luxury fragrance and heritage publishing, replacing the conventional supplement aesthetic with bold typography, rich color palettes, and refined metallic detailing. Each product is distinguished through a unique color-coded identity while remaining part of a cohesive brand architecture that scales across multiple wellness categories. The result is a distinctive shelf presence that enhances perceived efficacy, elevates consumer trust, and positions Inua as a premium alternative within the crowded wellness and nutraceutical market.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Wellness, Supplements, Nutraceuticals, Health & Nutrition, CPG
Tags: Supplement Packaging, Wellness Branding, Nutraceutical Packaging, Brand Identity, Packaging Design, Health & Nutrition, CPG Design, FMCG Branding, Herbal Supplements, Premium Packaging, Consumer Goods, Visual Identity
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Form is a beauty-focused nutraceutical brand designed at the intersection of skincare and wellness. The packaging system reimagines supplement gummies through the visual language of premium cosmetics, using minimalist typography, soft color palettes, and transparent containers that showcase the product itself as a key design element. Inspired by contemporary skincare brands, the identity emphasizes simplicity, efficacy, and daily ritual, helping consumers connect beauty outcomes with wellness routines. The result is a cohesive packaging architecture that elevates perceived value, improves shelf differentiation, and positions the brand as a modern alternative to traditional supplement products.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Wellness, Supplements, Beauty, Health & Nutrition, CPG
Tags: Supplement Packaging, Beauty Branding, Wellness Branding, Packaging Design, Brand Identity, Nutraceutical Packaging, CPG Design, Consumer Goods, Luxury Packaging, Health & Nutrition, Product Packaging, Visual Identity
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Feature is a luxury wellness supplement brand designed to transform functional nutrition into a premium self-care ritual. The packaging system combines frosted containers, metallic finishes, and refined typography to create a beauty-inspired aesthetic that elevates gummies beyond the conventional supplement category. Drawing cues from prestige skincare and luxury fragrance packaging, the design communicates efficacy, indulgence, and modern wellness while maintaining clear product differentiation across the range. The result is a sophisticated brand ecosystem that enhances perceived value, strengthens shelf presence, and appeals to consumers seeking a more elevated approach to daily health routines.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Wellness, Supplements, Health & Nutrition, Beauty, CPG
Tags: Supplement Packaging, Wellness Branding, Packaging Design, Brand Identity, Luxury Packaging, Health & Nutrition, CPG Design, FMCG Branding, Product Packaging, Beauty-Inspired Branding, Visual Identity, Consumer Goods
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Habit — Personal Care Brand Identity & Packaging System Habit is a modern personal care brand built around the idea that everyday routines shape long-term wellbeing. The packaging system uses oversized typography as the primary brand asset, creating instant recognition across a diverse product range that includes haircare, skincare, bath, and body products. Bold color blocking, clean layouts, and premium material cues transform functional essentials into lifestyle objects consumers are proud to display. The result is a scalable brand architecture that unifies multiple categories while delivering strong shelf impact, clear product navigation, and a contemporary premium aesthetic.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Personal Care, Beauty, Skincare, Haircare, Wellness, CPG
Tags: Packaging Design, Personal Care Packaging, Skincare Packaging, Beauty Packaging, Brand Identity, CPG Design, FMCG Branding, Product Packaging, Visual Identity, DTC Brand Design, Consumer Goods, Premium Packaging
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Catalyst — Premium Haircare Brand Identity & Packaging Design. Catalyst is a textured-hair care brand created to challenge the clinical and generic visual language commonly found in the category. The packaging system combines bold monochromatic color blocking, premium metallic typography, and a simplified product architecture to create a strong shelf presence while improving product navigation across the range. Inspired by prestige beauty and modern skincare branding, the identity elevates everyday haircare into a more aspirational experience. The result is a cohesive packaging ecosystem that communicates efficacy, confidence, and premium performance while appealing to consumers seeking salon-quality solutions for frizz control, curl definition, and hair health.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Beauty, Haircare, Personal Care, Cosmetics, CPG
Tags: Haircare Packaging, Beauty Packaging, Cosmetic Packaging, Brand Identity, Packaging Design, Personal Care Branding, CPG Design, FMCG Branding, DTC Brand Design, Premium Packaging, Visual Identity, Product Packaging
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TESSERA GIN — Spirits & Wine CPG Brand Identity & Packaging Design | Brands Inspire
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LUTINE & SON — Food & Beverage CPG Brand Identity & Packaging Design | Brands Inspire
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