Brandon Triola
I'm the Chief Creative Officer and co-founder at Forrest.co.
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Had a blast creating the brand strategy and corporate identity for OpenPath!
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Clearscale® | B2B Brand Sprint
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Ventex Corporation didn’t come to us because anything was wrong with their business. In fact, they’ve been at the top of their game for over 30 years. They knew it was time to clarify who they are, and invite the photolithography market into a story they all resonate with.
We helped Ventex put language to why they’ve been so successful in a really niche industry for so long. That language became a promise, that became a story, that became a brand identity…and so much more.
"Brandon and his team helped us transform decades of engineering excellence at Ventex Corporation into a clear, compelling brand that we can grow with. As a leader in the lithography equipment refurbishment and service market, our value has always been highly technical…but not always easy to communicate. Forrest didn’t just make us look better; they gave us the language and positioning to confidently communicate our value in a complex industry. If you're trying to stand out or grow in a legacy B2B industry, you need someone who understands your B2B world and can turn your value into a clear story your customers resonate with on a human level. Forrest is that team!"
-Ventex CEO
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How do you take two businesses with years of existing brand equity, customer loyalty, and success inside a highly regulated industry and mash them together in a way that gets everyone excited? That’s exactly what TruePoint solutions came to us to help them figure out after they merged with Gray Quarter.
We helped both businesses not only bring a new brand to life, but also come up with a name that would resonate with all the future customers they plan on serving. We helped them look at what their competitors were doing, not doing, and how to tell a story that would set them apart.
Naming Strategy
Competitive Analysis
Brand Strategy
Brand Identity
Introducing, GovPath!
Naming is hard work, especially in a crowded and highly regulated space. Our favorite part of this project was helping their team come up with a name that everyone got really excited about. Customers are central to their business, and in a space where everyone else is talking about themselves, we found that this new entity could stand out by telling a story where they shine a light on the path transformation.
We helped GovPath bring it all to life with a top-to-bottom website overhaul.
Check out GovPath’s new website here. (https://www.govpath.tech/)
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