Blue Meridian Studio
Helping brands move from confusion to clarity.
OK...how come NO ONE expressed how straightforward and awesome jitter is!?
We just started playing around with it, and it's a game changer
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We’ve been quietly refreshing The Switch Is On: evolving how the brand looks, feels, and speaks.
The updated system introduces a more grounded tone of voice, cleaner visuals, and a refreshed logo family designed to carry across programs, states, and partners.
It’s still the same mission, helping people make the switch to clean, electric living: just with a sharper identity to match where the movement is headed.
⚡ New tone. New visuals. Same purpose.
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Almost ready to launch the refreshed brand for the Switch Is On: very excited with the output
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Back in December 2017, we had the opportunity to collaborate with EY and Cigna Health to redesign the Cigna Health OneGuide: a digital healthcare experience focused on improving how patients track and manage chronic back pain.
Our work included designing the system architecture, over 60 healthcare sensing scenarios, and a full set of mobile app interfaces to make the experience more human, responsive, and intuitive.
We also assisted in three rounds of patient testing and refinement with over 40 participants, ensuring the new experience was as empathetic as it was effective.
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