Explore asymmetrical balance to unlock creativity, captivate audiences, and revolutionize your web and graphic design toolbox.
As a web or graphic designer, you always seek the next big idea — exciting new ways to make your clients’ projects stand out. But what if the answer lies not in perfect symmetrical balance but in impactful imbalance? Enter asymmetrical design, a concept that blends harmoniously with creativity and innovation on a whole new level.
Below, we’ll explore the benefits and techniques of asymmetrical balance, arming you with a powerful new tool in your quest to create extraordinary designs.
Aesthetics and design for clients 🎨
In the high-stakes graphic and web design world, understanding how to create aesthetically pleasing, balanced designs is paramount. Clients constantly pursue designs that do double duty: resonating with their brand and captivating their target audience. A balanced composition ensures visual coherence and harmony — a visual symphony guiding the viewer’s eyes across the design landscape.
Aesthetically pleasing visual balance in designs also helps establish a solid emotional connection with viewers, effectively communicating the client’s brand message. As designers, honing this skill is crucial for delivering robust designs that fulfill clients’ marketing objectives while boosting their brands in a competitive market.
The importance of balance in design 🖌️
One of the primary principles of design, balance is to the visual world what gravity is to the physical world — it holds it all together. That’s why solid knowledge of composition and symmetric and asymmetric balance concepts is vital for creating high-quality, converting designs.
Symmetrical balance, characterized by evenly distributed elements, conveys a sense of stability and formality. Asymmetrical balance, characterized by the uneven distribution of elements in a design, provides a sense of dynamism and excitement. Understanding these principles allows designers to manipulate the viewer’s visual journey to create emphasis and elicit emotional responses. Ignoring them, however, can lead to chaotic, confusing, or boring designs.
Types of balance: Asymmetrical versus symmetrical 🤩
A key principle in design, asymmetrical balance employs unequal visual weights to achieve harmony within a composition. Various elements, like space, color, lighting, and texture, are artfully arranged to create a sense of balance despite apparent disparities. It allows designers to play with the concepts of positive and negative space and experiment with lighting and color.
In contrast, an example of symmetrical balance is when equal weights are distributed equally on either side of a composition. This principle lends designs a sense of order and predictability. While it might be appealing to stick to the mirror image of symmetrical balance, incorporating dynamic asymmetrical balance into your design repertoire allows for a bold departure from the norm.
What is asymmetrical balance exactly? 🔺
Asymmetrical balance makes designs feel more organic, fluid, and alive. It’s a powerful tool for emphasizing static images to motivate the viewer’s eye to continue exploring.
Here are a few compelling benefits of creating asymmetrical balance in your designs:
- Adding visual variety. Asymmetry introduces a pleasant discord to designs. Often novel and surprising, it’s a great way to capture the audience’s attention.
- Generating intrigue. Asymmetry boosts the storytelling potential of a design, making it more likely to sustain viewer interest.
- Inducing a sense of movement. Asymmetrical balance gives a sense of energy and the illusion of motion to static compositions.
The use of asymmetrical balance isn’t limited to a specific visual niche. It’s a versatile principle that’s as useful for creating a stunning graphic design portfolio as it is for other types of graphic design and websites, style guides, and more. It’s even useful for architecture and photography! No matter what sort of art you create, you can leverage asymmetrical balance to improve your designs.
Tips for using asymmetrical balance in your visual content
Incorporating asymmetrical balance into your designs is exciting. It’s an exhilarating exploration of creativity and experimentation that allows you to let loose and explore your skills.
To help you along your journey, here are a few tips for weaving asymmetrical balance into your visual content:
Try the Z layout flow 👀
This technique is based on how the human eye reads naturally (in Western cultures). The eye moves from the left side to the right side and then diagonally from top to bottom, following the shape of a Z. To try this layout, arrange your design elements to follow a Z pattern, creating a visual path that guides viewers’ eyes.
Play with colors and sizes 🟦
Use contrasting colors and vary the sizes of the shapes you use in your design to create asymmetrical balance. For example, balance a larger, darker focal point with several smaller, lighter ones or a more prominent shape or element with several smaller forms or elements.
Use the rule of thirds
This is an exciting way of looking at designs that sparks creativity. Use a grid to divide your design into nine equal parts with two equally spaced horizontal and vertical lines. Place the most essential elements along these lines or at their intersections to create an asymmetrical, visually appealing design.
Contrast textures 💫
Use different textures throughout your design. For example, a smooth, minimalist area may be the perfect counterpart to a detailed, textured area. Varying textures lends a sense of visual interest and organic asymmetry to design work.
Explore complexity and simplicity 🌀
This visual technique uses contrast, such as in details or textures, to balance design asymmetry. The result is a composition with one busy side and one simple side. This variety, and how it harnesses asymmetrical balance, is very pleasing to the eye.
Vary the orientation and alignment 🔥
Align doesn’t always have to be horizontal or vertical, so why restrict yourself? Place elements at different angles or mix centered and edge-aligned features to give your design a fresh, innovative feel. Explore all of your options to get it just right.
Examples of asymmetrical balance in design 💻
Asymmetry is used by some of the world’s most successful brands. Let's dive into some compelling real-world graphic and web design examples to better understand the impact and application of asymmetrical balance in design.
Apple’s website 🍎
This is a classic example of effective asymmetrical balance in web design. Apple often uses large images of its products on one side of a web page and minimal text on the other, creating a visually appealing balance between copy and visuals that makes the product the center of attention. Here’s how to adopt this tactic as a freelancer: pair bold, dominant imagery with minimalist elements in your client projects.
National Geographic’s magazine covers 🌅
National Geographic frequently uses asymmetrical balance in its cover designs. They often use a powerful, centered image, such as a wildlife photograph, surrounded by small details like the magazine’s title, issue, and captions. The viewer’s eye is guided through the cover dynamically, making them want to pick the magazine up to read it. As a freelancer, adopt this approach by focusing on a dominant central element and surrounding it with supporting secondary aspects.
Spotify’s playlist art 🎵
One of today’s most popular music streaming services, Spotify, incorporates asymmetrical balance into its playlist cover designs. Their designers pair large, off-center images with the playlist title and Spotify logo positioned asymmetrically. Freelancers designing for digital platforms can take a cue from Spotify and use asymmetrical balance in designs to create dynamic images that encourage user interaction.
Power up with Contra ✨
In the dynamic and shifting design world, asymmetrical balance is an invaluable tool. Mastering this principle opens the door to creating captivating designs that impress potential clients and set your work apart. As an independent designer, your next opportunity to unleash your creativity is just around the corner! Contra is home to a thriving community of clients seeking innovative design talent; designed for freelancers, we’re a commission-free platform for finding remote opportunities, promoting your design services, sourcing tips for pricing your work, and more. Sign up today to find your next client.