ā¢ 2d
Every brand project I've freelanced on ends the same way. The client approves the logo, and then I spend most of a day on work that has nothing to do with design: drawing construction grids, measuring clearspace, rebuilding a presentation deck, laying out guidelines, and...
Dad Buds ā Fatherhood & Friendship, Stronger Together šØāš¦
Every dad has a story worth telling. For this project, I set out to capture the raw, beautiful bond between fathers and their kids ā the laughter, the lessons, and the unforgettable moments that make fatherhood so...
Excited to share a recent brand identity project ā DUST: Data and AI š
From logo design to real-world applications like event signage, lanyards, and mobile touchpoints, this project was all about capturing the fusion of fluid data movement with a bold, modern tech aesthetic.
...
Why being an introvert is actually your biggest strength as a freelancer
Freelancing rewards people who can focus, deliver, and communicate clearly in writing ā not people who can work a room. That's introvert territory.
A few things I've noticed after 10+ years freelancing on...
Most brands start with a logo. This one started with an X-ray.
Introducing SKELETON ā brand identity for a new British marque rebuilding classic body-on-frame SUVs (think Range Rover Classic) into $350K electric restomods: tubular steel chassis, air suspension, fully bespoke.
The...
