Bijikrishna Majhee

This is Setu, an AI-powered missing person identification platform designed for police departments and NGOs. The objective is to reduce the time taken to identify missing people while ensuring no family is contacted based solely on an AI prediction. Setu is designed as a...

Growing Nykaa's Tier 2/3 User Base — Budget-First Shopping Experience

A market-expansion case study addressing why Nykaa struggles to convert users in India's tier 2/3 cities — trust deficit, price sensitivity, and choice overload get in the way more than budget alone. I mapped...