Bernardo Petty

Static design doesn’t cut it for futuristic streetwear anymore.

If a brand targets digital culture, its visuals need to feel alive before the product even drops. 🧪 For Smowq, we moved away from flat graphics and went all-in on high-gloss chrome structures, deep blue lighting,...

Hot take: kids' content shouldn't feel like kids' content.

A lot of children's campaigns fall into the same trap: bright colors, upbeat music and polished footage that feels more like an ad about kids than something that actually captures them.

🎬 For this campaign, the goal was...

Hot take: High-performance media and premium creative execution should walk hand in hand.

Most agencies in this space lean into generic templates, noisy dashboards, or hyper-aggressive "hustle-bro" aesthetics. It reads functional, but it also feels cheap—like just another...

Hot take: functionality and brand attitude should walk hand in hand.

Most brands in the vape/pod space default to cheap generic designs or overly crowded, messy visuals. It reads low-tier, unreliable and forgettable.

For the Joker Pods identity, we took a radically different path....