AI video tools are great for drafts, variations and scenes you can't film. They still struggle with consistent branding, small text, UI and sound. My approach: generate with AI, then edit and animate by hand, and label AI content where required. I wrote about it for startups on vaghelabhavesh.com
Planning a launch video? Work back from the launch date. Lock the script before animation starts, approve each stage in order, and send feedback as one consolidated list. Late or scattered feedback is the most common reason a video runs late. More in my guide to SaaS explainer timelines on vaghelabhavesh.com
Video editor or motion designer? An editor cuts and shapes footage. A motion designer builds animated graphics, text and interface animation. Footage-led video needs an editor, animation-led video needs a motion designer, and a mix of both is easiest with one person who does...
Dashboards are hard to film but easy to animate. For CashFish, a finance SaaS product, I turned the interface into a 50-second product video with smooth transitions, animated numbers and a clear focus on each feature. After Effects and Premiere Pro. If your product has a complex UI, animation can make it simple.
How do you explain a tool that turns an idea into an app? You show the idea becoming the app. This motion graphics video for Lovable does it in just over a minute, using clean UI animation and clear pacing. Built in After Effects and Premiere Pro. Product videos for no-code and AI tools are a favourite brief of mine.
