Beatrice Denise Adam's Work | ContraWork by Beatrice Denise AdamBeatrice Denise Adam
Hybrid Developer – No-Code meets Real Code
Created a 10-second performance-focused TikTok ad for Prep Kitchen, combining AI-assisted copywriting, visual storytelling, and no-code video editing in Canva.
The ad follows a direct-response structure (Hook → Emotion → Product → CTA), optimized for mobile engagement and conversion-focused storytelling.
Deliverables: short-form video ad, CTA frame, brand integration, responsive layout. Developed a motivational poster for Subway Fitness under the campaign “New Year, New You.”
A modern and dynamic design using bold typography, vibrant orange tones, and a clean gym aesthetic — created for digital and print promotion. Created a promotional flyer for Piazzola Ristorante Italiano — a cozy and elegant campaign titled “Tuesday Pasta Night.”
The design blends warm colors, rustic typography, and Italian atmosphere, ready for print and social media.
Focus: emotional appeal and premium restaurant aesthetic. Glow Drop – Beauty Brand Launch Campaign
Developed a full digital launch campaign for the skincare brand Glow Drop, including product naming, landing page copy, social ads, and email flows.
Focused on emotional storytelling and persuasive brand voice that converts readers into loyal customers.