Anastasiia Barbashyna

I had the chance to collaborate with Ana on an innovative project in the healthtech space, building a product designed for both patients and healthcare providers. She shaped the entire design foundation, created user journeys, defined the visual language. Ana brings clarity and structure to complex ideas and turns them into thoughtful, intuitive design. I’d absolutely recommend her as a creative and product design partner.

Anastasiia is amazing to work with! When given a project, she gives her ALL. She will not just do precisely what is requested and nothing more; instead, she dives into UX design tasks with a deep understanding of business needs and an eye to future states and possibilities, all while keeping in mind the product reality today. She has worked closely with the product team at GoNoodle for years to create newly-beloved features that grow both revenue and user delight at the same time.

I came to Ana with only a name for my future company, and she turned it into a full brand that looks, feels, and speaks exactly like us. Everything was intentional, clean, and on point. What I appreciated most was the clarity of the process and the way she captured our tone right away! She is super responsive, responsible, fun, talented and easy to work with :) Couldn’t ask for a better creative partner.

Anastasiia is a truly talented designer, creative idea generator, and excellent manager. She gives clear directions, provides reasonable feedback, and sets fair deadlines for her team. They always deliver exceptional results. She is always pleased to share her experience with colleagues, ready to help and advise. I was pleased to closely work with such a professional.

Working with Ana shaped how we thought about our content at GoNoodle and especially the SuperNoodle program. We started with high expectations and tons of ideas but with no materials and no structure — and we ended with 400+ beautifully constructed learning assets (both kid-facing and teacher-inspiring), all speaking the same visual language. Ana's ear for hearing us & eye for both detail and big-picture strategy made her an essential creative partner in building the SuperNoodle experience.