Balázs Várhelyi
Designing growth systems by combining marketing and sales.
New to Contra
Balázs is ready for their next project!
Lead Generation Landing Page for Spiritual Facilitator
Developed a conversion-focused landing page and lead magnet system to grow an online community for a spiritual facilitator.
The project included:
• In-depth target persona research and positioning
• Creation of a high-value lead magnet aligned with audience pain points
• Landing page structure & UX design
• Conversion-focused copywriting and messaging optimization
• Thank-you page strategy to drive users into the private community
• Funnel logic from first touch to community entry
The goal was not just lead collection, but building a qualified and engaged audience around the facilitator’s work.
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Vacation Rental Website & 6-Month Full-Stack SEO Strategy (Mont-Tremblant)
Built the website and executed a 6-month SEO strategy for a hospitality brand focused on increasing direct bookings and reducing OTA reliance.
The project started from scratch:
• Website architecture planning & build
• Conversion-focused UX
• Technical SEO foundation (speed, indexing, schema)
SEO strategy included:
• Keyword research & search intent mapping
• On-page optimization (content, metadata, internal linking)
• Technical improvements
• Local SEO
• Backlink building
• Publishing optimized blog content
Results:
• 4x increase in Google visibility (23K → 92K impressions in 12 weeks)
• $32K+ direct bookings post-launch
• +40% shoulder-season occupancy
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Psychosomatic Practitioner – Full Brand Development & WordPress Website
Led the complete brand and website development for a psychosomatic practitioner, starting with in-depth strategic research and ending with a fully built WordPress site.
The project began with:
• Detailed target persona research (pain points, emotional drivers, objections)
• Competitor analysis and market mapping
• Clear positioning strategy and defined USPs
From this foundation, I developed:
• Core brand identity (values, tone of voice, messaging pillars)
• Visual identity direction and cohesive design system
• Conversion-focused website structure and content flow
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Retreat Centre Website (Wix) – Brand Identity & Booking Integration
Designed and built a multi-page website for a retreat centre, combining emotional brand storytelling with clean structure and conversion-focused design.
The project included:
• In-depth market research with a detailed target persona, competitor mapping, and USPs
• Full visual identity implementation (typography, colors, layout consistency)
• UX-focused page structure for easy navigation
• Product/booking page integration for the client's offerings
• Mobile optimization and performance refinement
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