Ayush Rauniyar
Full-stack marketer: strategy, ads, SEO, content, design
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Meta Business Suite Configuration & Ecosystem Setup | The Nepali Roamer
The Project
A complete digital ecosystem setup and optimization within Meta Business Suite for the travel brand The Nepali Roamer. This project involved consolidating the client’s brand presence across multiple platforms into a single, centralized management hub to prepare them for seamless content publishing, community management, and future advertising campaigns.
My Role & Skills Highlighted
Multi-Platform Asset Integration: Successfully linking and synchronizing the client's Facebook Page, Instagram Business Profile, and WhatsApp Business accounts into one cohesive ecosystem.
Brand Alignment & Profile Optimization: Configuring professional contact channels (info@thenepaliroamer.com (mailto:info@thenepaliroamer.com)), uniform handle management (@thenepaliroamer), and perfectly framing custom-designed cover imagery to establish an instant brand identity.
Workflow Centralization: Setting up the Meta Planner, centralized Inbox, and Content features, allowing the client to schedule posts across multiple platforms simultaneously and manage cross-channel audience interactions from a single dashboard.
Technical Onboarding: Laying down the necessary technical groundwork so the brand is verified, secure, and fully equipped to transition into paid media via Meta Ads Manager.
The Impact
By moving a client from fragmented individual accounts to a unified Meta Business Suite setup, I save them hours of weekly administrative work, secure their digital assets, and give them a crystal-clear, cross-platform view of their growth and audience insights.
Tools Used:
Meta Business Suite
Meta Business Manager
Tags/Keywords:
Meta Business Suite, Account Setup, Social Media Management, Brand Integration, Social Media Optimization, Cross-Platform Strategy.
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Meta Ads Infrastructure Setup & Campaign Management
The Project
End-to-end technical configuration and campaign execution within Meta Ads Manager for a client. This project highlights my ability to onboard a client seamlessly into the Meta ecosystem, establish proper tracking, build optimized ad infrastructure, and launch data-driven ad campaigns.
My Role & Skills Highlighted
Infrastructure & Account Setup: Configuring the Meta Business Suite, setting up the client's Ad Account, and establishing secure permissions and access controls.
Campaign Architecture: Building organized, goal-oriented campaigns (including Traffic and Messaging funnels) tailored to the client's business objectives.
Data Analysis & Performance Tracking: Monitoring key metrics including Reach, Impressions, Cost Per Result, and Total Spend to evaluate campaign health and efficiency.
Budget Optimization: Managing and distributing ad spend efficiently at the ad set level to ensure maximum return on investment (ROI) with minimal cost per result ($0.01 per profile/page visit).
The Impact
By taking care of both the complex backend Meta setup and daily campaign management, I remove the technical friction for business owners, allowing them to scale their brand presence and generate measurable leads automatically.
Tools Used:
Meta Ads Manager
Meta Business Suite
(Optional: Meta Pixel, Conversions API if you configured these as well)
Tags/Keywords:
Meta Ads, Facebook Advertising, Digital Marketing, Media Buying, Account Setup, Ad Campaign Management, Lead Generation.
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Cricket League Player Announcement
The Project
A high-energy, vibrant promotional poster designed for the Duhabi Capitals in the KPL2. This graphic was created to announce and build hype for the team's "Iconic Players" during a talent hunt. The goal was to create a professional, stadium-ready visual that rivals top-tier sports franchise branding.
My Role & Skills Highlighted
Photo Manipulation & Blending: Skillfully masking and blending multiple player portraits into a cohesive composition, matching the lighting and color tones to fit the dramatic stadium background.
Typography: Utilizing bold, eye-catching 3D text ("ICONIC PLAYER") and clean sub-typography for player names to create a clear visual hierarchy.
Sports Branding: Integrating team logos (KPL2, Duhabi Capitals) and subtle regional elements (the map of Nepal in the background) to reinforce team identity and local pride.
Color Theory: Using a striking contrast of deep stadium blues and bright, energetic golds/yellows to make the subjects pop and evoke a sense of victory and excitement.
The Impact
This style of graphic design is essential for sports teams, esports organizations, and event promoters looking to drive fan engagement on social media, announce rosters, and establish a premium brand presence.
Tools Used:
Adobe Photoshop,Canva)
Tags/Keywords:
Graphic Design, Sports Poster, Photo Manipulation, Typography, Branding, Social Media Graphics, Photoshop.
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Cinematic Travel Short: The Majesty of Nepal
A dynamic, short-form cinematic edit designed to capture the raw, breathtaking natural beauty of the Nepalese Himalayas. This project demonstrates my ability to take vast, majestic landscapes and condense them into a highly engaging, fast-paced video optimized for social media platforms (TikTok, Instagram Reels, YouTube Shorts).
My Role & Skills Highlighted
Video Editing: Fast-paced, rhythmic cutting that keeps the viewer engaged from the first second.
Audio-Visual Syncing: Precisely timing cuts and transitions to the beat of a modern, energetic hip-hop/R&B track to create a specific mood.
Color Grading: Applying a dramatic, moody color grade that enhances the natural contrast of the environment—highlighting the warm, golden-hour sunlight on the mountain peaks against the deep, cool blues of the sky and shadows.
Visual Storytelling: Framing and selecting shots (from extreme wide mountain vistas to dynamic vehicle shots) that convey a sense of scale, adventure, and awe.
The Impact
This piece serves as an example of how I can help travel brands, tourism boards, or lifestyle influencers transform raw scenic footage into trendy, high-retention short-form content that stops the scroll and evokes emotion.
Tools Used:
CapCut
Video Editing, Short Form Content, Travel Videography, Color Grading, Social Media Management, Reels, Cinematic Edit, Beat Syncing.
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