Ayush Kanoujia 's Work | Contra
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Ayush Kanoujia
Transforming raw footage into ai-engaging brand stories.
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Kanpur, India
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Kanpur, India
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☕ New Project In Progress: Artisanal Coffee Commercial Campaign • Style: Cinematic / High-End Commercial Promo • Role: Video Editor, AI Content Creator & Visual Designer • Style: Cinematic / High-End Commercial Promo 📌 Concept & Strategy Kicking off a brand-new commercial promo campaign tailored for the premium coffee and beverage market. This project focuses on rich, sensory storytelling—capturing the exact texture, warmth, and ritual of coffee through high-definition visual assets. From smooth latte art motion to roasted bean textures, the goal is to build a immersive, luxury advertisement that grabs viewer attention instantly. 📌 Key Creative Focus: • Sensory Storytelling: Close-up macro visuals paired with smooth movement to highlight product quality and craftsmanship. • Ambient & Rhythmic Pacing: Pacing calibrated perfectly to warm acoustic soundscapes for a relaxed, premium feel. • Commercial Color Grading: Rich, deep brown and golden tones engineered to match luxury brand standards. 💼 Building a food, beverage, or lifestyle brand? I craft full commercial video assets and promo campaigns designed to elevate your brand identity and drive sales. Send a message to discuss your next video!
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Traditional Paper-Cut Art or Generative Al?🎬 I recently experimented with Google's Veo Omni-Flash model to create this high-engagement, 10-second intro clip. What used to take days of complex layered animation can now be conceptualized and rendered seamlessly using advanced Al video pipelines. How this can be leveraged 📌 Engaging hooks for Instagram Reels / YouTube Shorts. 📌 Dynamic Intros/Outros for corporate podcasts and brand videos. 📌 Cinematic visual storytelling for digital marketing campaigns. As a video editor, integrating these Al tools with precise pacing and sound design allows me to deliver studio-quality content at 10x speed. What do you think about the pacing and the paper-cut aesthetic? Drop your thoughts below!👇
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📌 Contra Project Caption / Overview Soleil Streetwear — Summer Collection '26 Promo Reel Project Dates: 21/07/26 – 21/07/26 Role: Video Editor & Motion Designer Platform/Tool: CapCut Mobile Client Source: LinkedIn Project Story & Strategy Landed and delivered my first LinkedIn client project for Soleil Streetwear's Summer Collection promo campaign. The primary goal was to create a high-octane, fast-paced commercial Reel built for social media conversion (Instagram Reels & TikTok). Designed to capture immediate attention, the edit features dynamic visual cuts, typography overlays, synced beat-drops, and a strong final Call-to-Action ("Up to 50% OFF / Shop Now"). Key Highlights: Mobile-First Workflow: Edited entirely on CapCut Mobile to maintain maximum agility and quick turnaround times. Dynamic Motion Graphics: Custom kinetic typography and kinetic text transitions synced to the soundtrack. Commercial Pacing: Seamless visual transitions matching the street-wear vibe and modern fashion trends. Conversion-Driven CTA: Clear promotional text overlays optimized for viewer retention and click-throughs. Looking for high-retention commercial edits for your brand? To avail my SKILLS review my services.
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📱 High-Fidelity App UI Motion Promo (Alight Motion & Gemini AI) 📌 Project Overview I created a studio-grade promotional showcase for a modern travel application. While most editors rely on dark, high-speed SaaS templates, I chose a different creative direction—focusing on soft, smooth movements and light-saturated colors to deliver a refreshing, premium social media asset. 🎞 Tech Stack & Workflow • Asset Generation (Gemini): Prompted and generated realistic, bright, high-resolution device mockups and crisp travel UI layouts. • Motion Design & Compositing (Alight Motion): Executed a rapid mobile workflow, keyframing precise 3D phone transitions, kinetic typography, and fluid asset reveals. 📽 Key Highlights • Signature Aesthetic: Rejected generic high-speed cuts for a calming, light-saturated style that perfectly captures the feeling of travel. • Seamless Camera Moves: Engineered smooth spatial transitions that simulate a physical camera navigating gracefully through app screens. • Agile Turnaround: Completed all complex 3D keyframing and visual syncing from concept to final render in just 2 days.
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