Harrington Property Group needed a complete canva social media design system that would give their marketing team the ability to produce consistently professional, on-brand social media content across Instagram, LinkedIn, and Facebook without requiring external design support for every individual piece of content created throughout the week. I designed a comprehensive canva social media template library for the firm using canva pro , covering every content format and post type in their regular social media marketing mix. The template library included 20 property showcase canva templates in multiple format ratios optimized for Instagram feed, LinkedIn posts, and Facebook posts , featuring clean, modern real estate aesthetic design with the firm's brand color palette, typography, and logo placement applied consistently throughout. I also designed 8 market update and property market insight graphic templates for thought leadership content, 6 client testimonial and social proof canva social media design templates, 10 story design templates for Instagram and Facebook Stories, 4 promotional poster designs for property launch events and open house announcements, and a complete branded icon and graphic element library that gave the team additional design flexibility within the established brand identity system. Every canva template was delivered with comprehensive canva editor usage instructions and brand guideline documentation that enabled the Harrington Property Group marketing team to produce professional-grade canva social media design content independently and consistently. The template system elevated brand perception significantly , clients consistently commented on the professional quality of the firm's social media presence, and the team reported a 38% increase in direct property inquiry submissions through social media within 45 days of implementing the new canva social media design system.
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La Maison Stays was a boutique short stay and Airbnb property brand in Paris with beautiful properties but a completely underdeveloped social media presence that was failing to generate direct booking inquiries outside of the Airbnb platform marketplace. They needed a dedicated social media manager who understood both the unique content opportunities of the short stay and vacation rental property niche and the social media marketing strategies that consistently converted social media audiences into direct booking inquiries. I managed the brand's complete social media presence across Instagram and Facebook for 60 days , developing a content strategy that covered atmospheric property showcase posts, local Paris neighborhood highlight content, guest experience storytelling, seasonal travel inspiration content, practical Paris travel tip content, and property feature spotlight posts that collectively built a compelling brand narrative around the La Maison Stays experience. I created all canva social media designs using canva pro ,producing property photography overlay designs, guest review graphic templates, local area highlight post designs, and story templates. I also planned and edited instagram reels covering property walk-through tours, local neighborhood guides, and seasonal Paris content that leveraged Instagram's organic reach algorithm for video content. Community engagement management covered daily comment responses, DM booking inquiry handling, and strategic engagement with Paris travel and Airbnb guest audience accounts. The 60-day management results exceeded expectations ,the Instagram following grew by 2,800 followers, the brand established a consistent, professional social media presence across both platforms, and direct booking inquiries attributed to social media marketing increased by 38% compared to the pre-management baseline period.
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Glow & Co. was a London-based skincare brand that had built a strong product reputation but struggled to translate that product quality into a compelling, consistently growing Instagram presence. They needed a social media manager who could take complete ownership of their Instagram account while also leveraging AI video generation technology to produce premium instagram reels content at a volume and quality level that would accelerate their organic growth significantly. I managed Glow & Co.'s complete Instagram social media presence , developing a monthly content strategy that covered educational skincare content, product showcase posts, ingredient education carousel graphics, skincare routine tutorial content, before and after transformation posts, and seasonal campaign content. I designed all canva social media graphics using canva pro ,producing branded post templates, educational infographic designs, product launch promotional poster designs, and story templates that maintained visual consistency and premium brand aesthetic across every piece of content. As an AI content creator I used advanced AI video generation tools to produce instagram reels that combined AI-generated visual sequences, product visualization scenes, educational skincare content, and brand story elements ,applying cinematic video editing, color grading, trending audio integration, branded text overlays, and captions to every reel produced. The AI-generated instagram reels consistently outperformed traditionally produced content in organic reach metrics ,contributing significantly to the overall account performance. The 90-day management results were exceptional , the following grew by 3,400 organic followers, engagement rate increased by 78%, and product sales through Instagram social media marketing increased by 34% compared to the pre-management baseline period.
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Le Petit Bistro approached me needing a consistent, high-performing TikTok presence that would drive restaurant reservations and grow their brand awareness in Lyon's competitive food scene. I developed a complete tiktok content strategy for the brand , researching trending food content formats, identifying the most viral food preparation and recipe reveal structures performing well within TikTok's French food community, and building a content production system that could deliver high-volume, high-quality tiktok content consistently every week. I produced 12 tiktok videos covering food preparation reveals, recipe tutorials, behind-the-scenes kitchen content, chef personality features, and restaurant atmosphere storytelling ,,applying hook-driven tiktok video editing, food-specific color grading, trending audio synchronization, branded text overlays, and captions to every video. Each piece of tiktok content was engineered from the first frame to stop the scroll, trigger craving responses, and drive viewers to visit the restaurant or make a reservation immediately. The results exceeded every benchmark , videos averaged 95K organic views each, the brand's TikTok following grew by 3,200 followers within 30 days, and restaurant reservation booking inquiries increased by 41% directly attributed to TikTok content performance.