Ax Huecas

Most Mondays start with a list of things to build. A new page, a new sequence, a new offer to get live.⁣ ⁣ Before adding anything, it's worth asking what's already sitting in the backend held together with tape.⁣ ⁣ A Patchwork Setup rarely looks broken from the outside since the...

Imagine handing someone a document in a language they've never studied, and asking them to just read it out loud without understanding a word.⁣⁣ ⁣⁣ That's what a raw code dump feels like inside a platform like Kajabi. Someone pastes in a script, a snippet, a piece of custom code...

By Thursday, most weeks, I notice the same thing happening to my own attention.⁣ ⁣ There's always a new idea that looks good. A new tool, a new angle, a task that feels urgent because it's new, not because it's actually important. And feeling pulled toward it always feels like...

There's a sentence I keep hearing some version of, midweek, from experts running their own business:⁣ ⁣ "I've been working nonstop and I still don't feel like I'm getting anywhere."⁣ ⁣ It shows up in different words depending on who's saying it, but the shape is always the same....