Aurimar Sequera
AI & Design Learner | Constantly Evolving
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Every brand starts with an idea, but identity is built through creative decisions.
For this challenge, I wanted to create more than a product. I wanted to build a brand with its own identity, story, and feeling.
It all started with the name. Instead of settling for something predictable, I intentionally created an original brand name that could stand on its own and become the foundation of a unique identity.
Everything that makes up my proposal, including the brand name, logo, visual identity, mockups, promotional video, voiceover, music, and every design decision, came together through a combination of AI and human creativity.
AI suggested generic ways to bring my idea to life, but it was my human judgment that gave it consistency, personality, and purpose.
@Envato became my creative toolkit. I used its font library, stock photos, stock video footage, graphic assets, and its AI tools for image generation, image editing, video generation, voiceover, and music to bring my vision to life and transform those resources into a brand.
My Human by Design moments were rejecting generations that didn't match my vision, selecting the right assets, refining every visual detail, adjusting colors, typography, composition, and making sure every element worked together as one cohesive brand.
AI helped me create. I shaped the final vision.
My entry for the #envatochallenge #HumanByDesign
X post link: https://x.com/i/status/2081406675551240659
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I’m incredibly proud of this AI-generated commercial in the style of Paper Mario, created for the Dogegirlfriend project and its gift platform, Dogegifty.com. This was a fantastic collaboration with my friend, Iván, and we were thrilled when it won an award and received so much recognition from the developers and the community. Taking on this challenge together was an amazing experience.
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