audrey mathé
freelance art director - branding, beauty, lifestyle
New to Contra
audrey is ready for their next project!
AI Creative Exploration. I recently developed a series of AI-generated visuals exploring the intersection of timeless menswear and architectural heritage for L'ESTRANGE London.
Using advanced prompting techniques, I aimed to capture the brand's "modular wardrobe" philosophy through a warm, mid-century modern lens. This project showcases how AI can be a powerful tool for brand storytelling and high-end art direction.
#AI #ArtDirection #Fashion
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The realism you can achieve with AI tools like NanoBanana is wild. These beauty visuals are perfect for presenting initial concepts to clients—polished enough to communicate the vision, flexible enough to iterate quickly. A game-changer for the early stages of creative development
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Concept developed with the team for a Lacoste x VeryNile partnership.
The Nile faces severe pollution in Egypt. The idea: turn the waste collected by VeryNile into a responsible capsule, the Sebek Collection, featuring a crocodile made from recycled plastic.
Each polo supports the association. A meaningful, collective project. 🐊
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Exploratory work around the fragrance Chloé – Atelier des Fleurs.
I used AI (Runway) to create a visual interpretation of the product. What do we think ?
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