Ashraf Khattab
Creative Director / Art Director | Campaign Systems, Digital
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WandTouch Showreel
FOUNDER / AI-ASSISTED ART DIRECTION / CINEMATIC VISUAL STORYTELLING
A cinematic showcase of AI-assisted films, original stories, and controlled visual worlds — created under Wandtouch, my boutique practice for modern visual storytelling and production.
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16
AERLOOM LIFT COMPRESSION SOCKS
FICTIONAL DTC CAMPAIGN / AI VIDEO AD / PERFORMANCE CREATIVE
A fictional 30-second performance ad built around a simple product truth: long days can make your feet feel heavy. The campaign uses Santa as a humorous exaggeration of that problem — turning tired feet, stubborn boots, and comfort-first compression into a clear mobile-first story.
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31
Support that breathes
AI VIDEO AD / CHARACTER STORYTELLING / CINEMATIC PRODUCT METAPHOR
A shorter campaign extension for the fictional AERLOOM brand, built around one simple visual metaphor: ordinary socks can feel too tight, so real support steps in.The film turns restriction into a theatrical rescue story — a swollen foot is trapped behind glass and locked by a chain, before AERLOOM enters as a magician-like product character and unlocks relief.The focus was on cinematic pacing, character consistency, close-up camera language, voiceover, music direction, and AI-assisted video production — using Art Direction to control the story, tone, and final emotional payoff.
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24
Miu
& the Sacred Papyrus
AI-ASSISTED FILM / CHARACTER CONSISTENCY / CINEMATIC WORLD-BUILDING
An original cinematic short film exploring character consistency, world-building, atmosphere, and AI-assisted visual direction.
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34
HAVENYA LUXURY REAL ESTATE FILM DEMO
AI-ASSISTED ART DIRECTION / CINEMATIC FILM / SELF-INITIATED DEMO
A self-initiated film demo exploring how cinematic Art Direction, atmosphere, architecture, and pacing can shape a premium real estate brand world through an AI-assisted production workflow.
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41
AERLOOM SOCKS Billboards
Campaign Extensions / Billboard Mockups
A fictional 30-second performance ad built around a simple product truth: long days can make your feet feel heavy. The campaign uses Santa as a humorous exaggeration of that problem — turning tired feet, stubborn boots, and comfort-first compression into a clear mobile-first story.
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50
The Chef - A mobile app with lists of restaurants on Behance
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15
GetMyBoat Mobile App Redesign on Behance
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22
Obeikan Investment Group Website Revamping on Behance
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20