asep supriyadi
Creative Designer for Visual & Digital Marketing
New to Contra
asep is ready for their next project!
Rumah Tahfidz Al-Maa’uun is an educational foundation under the auspices of the Muhammadiyah Duren Sawit Organization. As a non-profit Islamic educational institution, they required effective visual communication to support their fundraising initiatives and social programs. The primary challenge was limited public awareness regarding their ongoing campaigns and community impact.
I was responsible for creating engaging social media campaign visuals designed to drive action and awareness. My process involved designing a series of social media posts, promotional posters, and specific campaign assets that balanced informative content with compelling aesthetics. By focusing on clear typography and emotionally resonant imagery, I ensured that the foundation's message regarding donations and social welfare reached a broader audience.
The implementation of this visual strategy led to a significant increase in campaign visibility and improved audience engagement across their digital platforms. This project highlights my ability to use design as a tool for social impact, helping non-profit organizations build a more professional and trustworthy digital presence to achieve their community goals.
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PT. Yuk Wisata Travel is a travel agency dedicated to providing seamless tour experiences. The company required a more professional visual branding strategy to effectively promote its diverse tour packages and destination highlights on social media. I was tasked with establishing a strong visual identity that conveys reliability and adventure to potential travelers.
I developed a series of consistent promotional designs, including social media layouts, travel posters, and marketing visuals. The design process focused on high-quality travel imagery paired with clean, readable typography to ensure that package details, pricing, and schedules were easily digestible for the audience. By creating a unified aesthetic across all Instagram posts and stories, I helped build a cohesive brand voice that resonates with travel enthusiasts.
The results included strengthened brand positioning and significantly improved visual consistency and credibility. This transformation increased audience trust from potential clients and expanded the brand's social media reach to thousands of impressions, making PT. Yuk Wisata Travel a more prominent and trusted player in the travel agency sector.
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Graphic Designer & Brand Owner – Dimsum Asa
From: February 2025
Dimsum Asa Kuranji is a local food brand established in 2025. Facing low brand awareness in a highly competitive culinary market, I assumed the dual role of Creative Designer and Brand Owner to establish a distinct presence. I led the complete brand development from the ground up, crafting a strong and modern brand identity package, which included a new logo, color palette, typography guide, packaging design, and a consistent social media visual system.
I designed high-quality Instagram content templates, product highlights, and a diverse range of promotional materials. The content strategy was focused on warm visual storytelling, clean design, and a friendly brand personality to boost engagement and customer trust. My work bridged the gap between creative design and strategic brand ownership, ensuring every visual element aligned with our overarching business goals.
This project successfully increased brand engagement by more than 30%, gained improved visual consistency across all online channels, and introduced higher visibility that resulted in 3,000+ products sold. The comprehensive branding effort directly supported the client’s online and offline sales growth, establishing Dimsum Asa as a professional and memorable culinary brand.
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Social Media Visual Communication – LBIQ Provinsi DKI Jakarta
LBIQ Provinsi DKI Jakarta is a religious educational institution that required engaging social media visuals to effectively communicate its programs and activities. I was entrusted to revitalize their digital presence through a more professional and modern visual strategy across their social media platforms.
I designed a consistent visual system, including Instagram feed layouts, daily content templates, and promotional materials for special events. The design approach focused on information clarity (layouting) and a clean aesthetic to ensure that educational program messages were well-received by the Jakarta public. In addition to graphic elements, I was responsible for content planning and creative ideation to ensure visual relevance with the target audience.
The project successfully increased engagement by 45% and gained over 1,200+ new followers within 6 months. Beyond social metrics, the new visual consistency contributed to a 30% increase in new class registrants, proving that the right visual communication can build public trust and drive tangible conversions for the institution.
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