With the recent launch of the Meta Ray-Ban glasses, it's clear that tech will slowly become more spatial.
Imagine brands running marketing campaigns or running virtual installations throughout your city. It suddenly becomes an experience, not an ad.
Here is a CGI Fooh concept video for Nike that visualises how brands can leverage CGI TODAY to create immersive experiences!🚀 👟
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I recently came across a pair of @loropiana (https://www.instagram.com/loropiana/) Travis Leather Penny Loafers. A truly subtle and beautifully designed loafers modelled meticulously to showcase the stitching, bevelled soles, embossed branding, and elegant seams. 👞
In CGI, this means zoom-level fidelity. 🔍
Subtle imperfections that mimic real craftsmanship (like slight stitch tension or grain variation) add believability.
Watch the motion video here: https://www.instagram.com/p/DMxPRvvuCHl/
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Here is one of my recent projects featuring the Apple AirPods Max!
CGI lets us control every pixel: lighting, reflections, textures, fingerprints, even micro-scratches. Premium visuals that stop you from scrolling away.