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Armend Alimi
Brand Identity Designer | Graphic Designer
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Armend is ready for their next project!
Inspiration behind the logo
The festival takes place every year in this circular open space. When I first saw it from above, it immediately felt like more than just a venue. It felt like a system.
Performers at the center. Guests surrounding them. Countless connections happening at the same time. Music, movement, diversity, energy, all flowing outward from a single point.
That aerial view became the foundation of the logo.
I translated the space into a simplified network. A semi-circle representing the venue, nodes symbolizing people and cultures, and connections showing how everything comes together through music. The gradient reflects diversity and transition. Different voices, one shared experience.
The goal was to design a mark that does not just label the festival, but visually explains how it works and what it stands for.
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