Arlan Prata
AI Visual Director & Brand Architect | Fashion & Product
New to Contra
Arlan is ready for their next project!
"Spot what's real in this clip. Nothing is. This is what AI video production looks like when it's done right."
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SATORI MIDI
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SAINT DASQ
Creative Direction & AI Visual Production
Description:
SAINT DASQ is a self-initiated brand concept developed by Pararealm Studios to demonstrate full creative direction and AI visual production capability for a contemporary luxury watch brand. The project imagines the complete launch identity for a debut collection of five rectangular timepieces, each defined by a different natural material dial, from Labradorite and Pietersite to Moldavite and Mother of Pearl.
The process began with a full brand and product analysis, translating the physical character of each material, its texture, color behavior, and light response, into a consistent visual grammar. From there, Pararealm Studios developed a custom AI production system covering product photography, lifestyle imagery, and campaign portraiture, all generated to match real photographic lighting logic, proportion, and material accuracy rather than a generic AI look.
Deliverables included individual product shots for all five variants, styled lifestyle photography featuring diverse model casting to reflect the brand's international positioning, and a full campaign composite bringing the collection together under the line "Time, in its element." Every image was directed to hold up against real studio photography standards, giving the concept a launch-ready visual library without a physical shoot.
Self-Initiated Brand Concept
Role: Creative Direction, AI Visual Direction, Prompt Engineering, Image Production
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OSUU SEI: Ancestral Skin Alchemy
OSUU SEI stands as a conceptual sanctuary where ancestral skincare rituals intersect with clinical dermatological precision. This self initiated project constructs a cohesive and ultra luxury ecosystem encompassing naming philosophy, product formulation, packaging architecture, and spatial retail design.
The collection features five core vessels, each designed with distinct intent. The ancestral serum blends black shiso stem cells with purple reishi, while the cleansing alchemy utilizes red algae enzymes and rice bran nuka to restore purity. The total defense sunscreen harnesses hatomugi ferment and yuzu ceramide, offering protection rooted in tradition. Finishing the ritual, the prestige cream and red camellia phyto pigment lip balm provide restorative nourishment, housed in deep amber glass silhouettes that capture the essence of light and warmth.
Visually, the identity relies on absolute restraint. Packaging displays a vertical gradient transition from deep crimson to warm amber gold, featuring a blind embossed camellia japonica. The retail environment manifests as a sensory decompression chamber built with travertine stone, dark walnut shelving, and the stillness of mountain silence. It is not a product for the masses; it is a ritual for those who recognize the profound weight of heritage.
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