Arkajit Das's Work | ContraWork by Arkajit DasArkajit Das
Chief Product Officer @ Fraoula
Imagine waking up after a health scare and trying to understand what actually happened.
You open one hospital portal for your lab reports.
Another app for your prescriptions.
A wearable dashboard for your heart rate.
A folder full of PDFs with medical jargon you don't understand.
Your health is everywhere, but your understanding is nowhere.
Healthcare has become incredibly advanced, yet the patient is still left trying to connect the dots.
We believe people shouldn't need a medical degree to understand their own body.
That's why we built AYAM.
AYAM is an AI-powered Health Intelligence Platform that transforms fragmented medical records into one living, personalized health experience.
Instead of overwhelming users with numbers, charts, and disconnected reports, AYAM tells the story of their health.
Explore your body through an interactive Living Body.
Travel through your medical journey with an intelligent Memory Timeline.
Understand complex reports through AI-powered explanations.
Visualize how today's choices shape tomorrow with predictive Future Self simulations.
AYAM doesn't just answer "What is wrong?"
It answers:
Why did this happen?
How did I get here?
What should I do next?
What will happen if I don't change?
Every lab result becomes meaningful.
Every hospital visit becomes connected.
Every health decision becomes informed.
Our vision goes beyond building another healthcare application.
We're building the intelligence layer between people and their health.
A platform that transforms fear into understanding.
Confusion into clarity.
Data into decisions.
And patients into empowered individuals.
Because healthcare isn't just about treating disease.
It's about helping people understand themselves.
AYAM.
Know Yourself. Transform Your Health.
https://app.flowstep.ai/file?activeFileId=69e0f1dd-ee1c-4a47-8550-89b66dcbe6b9
App walkthrough - https://drive.google.com/file/d/1putrxKqGoY8eEILL5JUzYivNbJWea0qs/view?usp=sharing Everyone says AI is taking over creative work. So, for the @envato "Human by Design" challenge, I decided to test that theory by making a coffee commercial.
I asked AI to generate the base footage. The result? Perfectly lit, technically flawless, and completely soulless. It felt like a sterile dentist’s waiting room.
This is where I had to step in. My instinct told me the pacing was entirely wrong. Coffee isn't about slow-motion perfection; for most of us, it’s about survival. It needs grit. It needs to feel like a frantic Monday morning urban rush. AI couldn't understand that feeling, so I had to shape it. I rejected the sterile vibe and completely changed course.
Here is how I used my Envato toolkit to bring the soul back into the project:
🎵 The Beat: I ditched the generic AI background music and dug through Envato Elements to find a heavy-hitting, underground hip-hop track. That specific bass drop became the heartbeat of my entire edit.
🎞️ The Texture: To kill that "plastic" AI look, I layered raw film grain and light leak overlays from Envato. Perfection is boring; the grit makes it real.
💥 The Pacing: I chopped the AI footage to perfectly sync with the track's snare hits, layering organic Envato sound effects (espresso steam, heavy footsteps) and a kinetic typography template to make the final cut aggressive, fast, and human.
AI is an incredible starting line, but human judgment is the finish line. Knowing when the pacing is off, when a color feels wrong, and when to reject a "perfect" output to build something powerful that's what actually makes the work good.
Watch the video to see the messy timeline and the full transformation. 🎬👇
#envatochallenge #HumanByDesign #CreativeProcess #VideoEditing #BehindTheScenes #CreatorEconomy Giving a B2B marketing engine the digital glow-up it deserves! For the @Base44 #GiveItAGlow #base44giveitaglowchallenge challenge, I completely transformed the digital workspace for Fraoula Marketing Agent.
THE BEFORE:
Despite offering powerful enterprise AI solutions, B2B marketing teams are constantly slowed down by fragmented toolchains. They were managing content creation, lead scoring, and campaign analytics across completely disconnected platforms, creating massive data silos and causing them to miss out on hot opportunities.
THE AFTER:
I built them a stunning, fully responsive web app entirely on Base44. It acts as a unified, role-aware command center designed specifically for data-intensive, compliance-sensitive industries. The live app features a built-in AI Content Studio for generating campaign-ready assets and a drag-and-drop Kanban Campaign Manager to track everything perfectly.
THE AUTOMATION:
To save the marketing team hours of manual analysis and boost revenue, I wired in a Predictive Lead Scoring Engine.
Now, a nightly automated workflow runs in the background to evaluate every single lead against a multi-signal scoring algorithm. It calculates points based on engagement signals (like whitepaper downloads) and firmographic fit, instantly flagging "Hot" prospects for the sales team. No more manual tracking or guessing who to call!
THE STORY:
Want to see how it all works? Check out this quick video walkthrough where I show the new Base44 experience, and exactly how the backend lead scoring automations run under the hood:
https://www.loom.com/share/51d4a4fe983442dab03f63955e
Explore the live site for yourself here:
https://fraoula-sam.base44.app/
What do you think of the transformation? Let me know below!
#GiveItAGlow @Base44 #B2BMarketing #Automations #EnterpriseAI #NoCode #TechForGood The luxury train hurtled through the endless, subterranean dark, its rhythmic clatter the only sound until the lone man’s eyes snapped open. He was entirely alone in the carriage, yet the ghosts of a hundred passengers lingered—coffee still steaming in cup holders, abandoned newspapers resting on seats, and a forgotten phone vibrating silently against a windowpane. Checking his wrist, the second hand on his watch was paralyzed at exactly 11:59 PM. A serene, disembodied female voice resonated from the overhead speakers: "Final stop approaching. Please remain seated." As he moved cautiously from car to car, the flickering lights played cruel tricks; the reflective windows caught fleeting glimpses of shadowy figures sitting right behind him, but every panicked turn revealed only empty seats. At the far end of the corridor, the faint laughter of an unseen child echoed just as a heavy, mysterious door slowly unlatched itself.
Pushing through the threshold, the train lurched into a violent acceleration, bathing the cabin in the pulsing crimson of emergency alarms. Standing at the opposite end was another version of himself—older, hollow-eyed, and covered in gray dust. "You're too late," the duplicate murmured before darting away. The desperate pursuit that followed defied reality itself. He chased his shadow through a carriage flooded with shallow, rippling water that reflected an impossible galaxy of stars, then stumbled into another where gravity aggressively tilted sideways, sending luggage floating weightlessly across the aisle. Bursting through a car where shattered glass hung suspended in frozen time, he finally cornered his exhausted double inside the driverless control cabin. But beyond the windshield lay no tunnel—only the silent, majestic expanse of Earth floating in the void of space. A glowing console began to count down from five, accompanied by the deep, distorted thumping of a racing heartbeat. The duplicate smiled with a heartbreaking sadness. "Every time you choose to wake up," he whispered, "I disappear."
As the digital clock struck zero, the cabin doors violently blew outwards—not into the vacuum of space, but into the blinding, sterile halogens of a hospital operating room. The surreal journey collapsed into the desperate reality of a trauma center, where surgeons frantically performed CPR on the man’s broken body, battling the final, fading echoes of his dying consciousness. The heart monitor let out a long, agonizing flatline, bathing the room in a heavy, devastating silence. Then... a single, piercing beep. His eyes shot open. Instantly, the blinding hospital lights snapped back to the dim, flickering glow of the luxury train. The man was gone, replaced by a completely different passenger gasping awake in the exact same empty seat. As the bewildered new arrival stared at a freshly steaming cup of coffee, the overhead speaker chimed with cold indifference: "Final stop approaching. Please remain seated."