Continuing my conversion-focused UX audit of Jumia’s Product Detail Page (PDP) 🛒
Today, I’m diving deeper into product pages to uncover how small UX details affect user trust and conversions:
Product Images
Limited visual depth reduces buying confidence. Users need multiple angles, fabric close ups, lifestyle shots, and zoom capability.
Suggested fixes: Add images, enable zoom, include short try-on video
Delivery Information
Overloaded delivery info confuses users. Key details like delivery date and fee can get lost.
Suggested fixes: Highlight essentials, use icons, simplify text, or add collapsible sections.
Promotion Banner Placement
Loud promotions distract from Add-to-Cart and main product details.
Suggested fixes: Reduce prominence, improve spacing, maintain clear hierarchy.