Arco Baleno
Rome, Lazio
pestprothermal
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6
A pattern I keep seeing in small business websites:
When sites don’t generate leads, traffic is rarely the real problem.
Most of the time, the issue is unclear structure and no single goal per page.
Once that’s fixed, conversions often improve — even without increasing traffic.
Curious how others diagnose conversion issues early.
12
184
Redesigned and rebuilt a WordPress website for a US-based dessert & beverage shop.
The previous website was outdated and unable to support updates or modern plugins. Instead of patching the existing setup, the site was fully redesigned and converted to WooCommerce.
Key outcomes: • Stable update-ready WordPress setup
• Online ordering and sales via WooCommerce
• Custom order list feature for easy viewing and printing on mobile
Project completed in November 2025. Ongoing monthly maintenance is in place.
1
138
Sharing a small update from my current workflow.
I’m designing a clean and conversion-focused landing page for a client this week.
More progress soon!
#CreateEveryday
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146