Archivo Studios
Designing brands that transform business & experiences.
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Yummy Pot - Branding & Identity 🍜
This project explores a playful and cohesive visual identity, with subtle Japanese-inspired elements (e.g. Kintsugi) integrated into the logo and overall style to give the brand personality and cultural reference.
We demonstrated brand applications across various touchpoints, from patterns and stickers to packaging and retail environments, showing how the identity comes to life in different contexts.
View the full case study [here] (https://contra.com/p/klFqlZqP-yummy-pot-visual-identity-design).
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Yummy Pot Visual Identity Design | Case Study
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Branding & Packaging for CozyMug.
“Good design is when you stop adding and start refining.”
For this branding and packaging, the focus was on clarity, not complexity. Every element had to justify its place. The more we refined, the more we realised that simplicity isn’t the absence of design, it’s the result of it.
The challenge was knowing when to stop, when the design felt honest enough to stand on its own. Clean alignment, quiet hierarchy, and a lot of restraint made it what it is. ☕️☀️
Curious to know how do you decide when a design feels finished? 💬
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Marketing Collateral Designs
Minimalism isn’t emptiness, it’s precision.
This design explores the dialogue between space and structure, where what’s not shown becomes just as meaningful as what is.
Clean, refined, and built to leave room for imagination.
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