Apta Agency
Fostering connections as we create cool websites.
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How would Apta launch the Adidas Digital Two Ring?
We took the product and applied a different lens: 70s Olympic pictograms, German modernism, athletics as visual language.
So we made the moodboard, logo, and applications.
This is just a creative exercise by Apta.
This is...
Most agencies deliver a design, but we deliver a site that works.
The brief was clear: build something that communicates trust before the first word is read.
Before handing it off, we ran a full QA audit in 6 pages, 2 checklists, every breakpoint.
Structural layout, scroll...
Fashion brands spend thousands on casting, studios and crews.
Every skin texture, fabric fold, and walking movement you see was generated with AI.
The production didn't change. The cost and the time did.
See what we can build for you š apta.agency/ai-video
How an idea turned into a product in less than 24 hours?
This is the story we're telling in this newsletter.
The full story of how Focus was born ā from our Head of Marketing's pain to a live product.
Check it here: š news.apta.agency
Does this look like a recruiting company to you?
That was exactly the point.
We Know A Guy is a fictional brand we created to explore one question: what if recruiting felt like a friendly conversation instead of a job board?
Because it doesn't have to be cold, formal, or boring. So...