Anwesha Mukherjee
Freelance Designer | Bachelor’s in UI/UX & Graphic Design
New to Contra
Anwesha is ready for their next project!
Statics and carousels for social media marketing
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15
Logo design & brandkit
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23
Visually detailed graphics for social media
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29
NovaFit – Fitness Apparel Brand Identity Concept
NovaFit is a modern fitness apparel brand designed for individuals who value performance, strength, and style. This branding project features a bold, athletic identity built around a custom lightning-inspired "N" logo that symbolizes energy, movement, and determination.
The visual identity combines a high-contrast color palette of black, electric blue, and white to create a strong and dynamic brand presence. Typography was carefully selected to reflect confidence, power, and a contemporary sportswear aesthetic. The project also includes logo variations, brand guidelines, color systems, typography exploration, and apparel mockups demonstrating real-world application across activewear products.
Skills Demonstrated:
Brand Identity Design
Logo Design & Development
Typography Selection
Color Palette Creation
Apparel Branding
Mockup Presentation
Adobe Illustrator & Photoshop
This concept showcases my ability to create cohesive, market-ready branding solutions that balance aesthetics, functionality, and brand storytelling.
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