Anushka Hode
Content Writer | Copywriter | Scriptwriter
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I’ve worked on content for technology and SaaS products, where the challenge was often making a technical product easier to understand.
My work included SEO blogs, website content, LinkedIn and social media content, product launch content, email and WhatsApp campaigns, and video/reel scripts. I also worked on content for pharmacy software and SaaS products, along with community-focused communication on platforms like Reddit and Product Hunt.
The work taught me how to go from understanding the product to finding a simpler way to talk about it.
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Television is a different kind of writing. You’re not just writing content; you’re writing for characters, stories and the people watching them.
I worked on content for Hindi and Marathi television, including character introductions, promo scripts, campaign ideas, social media content and creative decks. A big part of the work was finding the right way to introduce a character or story and make people curious about what comes next.
From a character canvas to a 20-second promo, every format needed a different way of telling the story.
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I’ve worked across categories like tea, spices, incense sticks and fertilisers, creating communication for brands targeting rural and Tier 3 audiences.
My work included building social media presence, campaign ideas, taglines, packaging copy, TVC bytes, scripts and social media content. For one of the masala brands, I also worked on Bharti Mela from campaign ideas and taglines to copies, scripts and decks.
A mix of work across different products, audiences and formats.
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