we are wasting the potential of websites by treating them as secondary marketing assets.
we need a landing page for a campaign,
a form to collect sign-ups,
a place to explain the product
i think we could give the website a much bigger role
by giving it more sources of...
despite my love for bold abstract icons
i want to see more brands with personality
enough of the polished, slick logos
that feel strong and professional...
make it awkward, honest and authentic
don't be afraid to be different!
this one is very different from my usual work
concept -> tools -> development -> design
still adjusting the details, but the feeling is already there
the page starts in the middle
you can scroll up or down
and move mouse to navigate