The hardest part of editing a podcast clip isn't the edit
It's finding the 52 seconds inside +100 minutes that actually deserve to exist online.
Most editors start in the timeline. I start in the transcript, looking for the moment where the speaker stops explaining and starts...
A raw podcast clip. No graphics, no music, no visual hook.
That was the challenge: take dense, hard-to-follow information and reframe it for an audience that decides in the first two seconds whether to keep scrolling.
The approach was simple, bold b-roll, a music-driven edit,...