The website was designed to create a soft editorial experience inspired by literary journals and personal storytelling spaces rather than commercial portfolio websites. The goal was to emotionally connect visitors with Sulipsa’s poetry, performances, and artistic personality while also establishing professional credibility for collaborations and public opportunities.
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I led the UX and visual design to reflect the opulence of Arabian luxury living and present world-class amenities through immersive visuals, clear storytelling, and strategic information hierarchy. The goal was to create a scalable digital lead magnet that attracts brokers, investors, and discerning property buyers with clarity and prestige.
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The FitYard Gym website provides a structured digital presence that introduces the gym's values, services, and community culture to new visitors. The platform is designed to support member inquiries, improve local visibility, and strengthen the brand's credibility online all done under 48 hrs
The project also included AI enhanced photography to upgrade visual assets and technical SEO implementation to improve search visibility for local fitness searches.