Anna Peilin Qiu
Creating cute, aesthetic digital assets for modern creators
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This wellness ebook and self-care branding concept was designed with a clean and calming aesthetic focused on mindfulness, balance, and intentional living. The project combines soft neutral tones, minimal typography, and natural visual elements to create a warm and approachable digital experience.
The collection includes ebook covers, workbook layouts, journal pages, wellness prompts, and branded visual assets designed for modern wellness brands and digital creators. The overall direction was created to feel peaceful, organized, and visually cohesive while maintaining a polished and professional presentation across both digital and printable formats.
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This brand identity project was created with a clean and modern unisex aesthetic designed for lifestyle brands, creative businesses, and digital creators. The visual direction combines neutral earthy tones, minimal typography, and soft organic elements to create a brand style that feels calm, professional, and approachable.
The project includes logo variations, color palette development, typography selection, packaging mockups, business cards, and social media branding applications. The overall goal was to build a cohesive visual identity that feels versatile, timeless, and visually polished across both digital and physical brand touchpoints.
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This social media template pack was designed with a soft and cozy aesthetic created for content creators, small businesses, and lifestyle brands. The collection features warm pastel tones, clean layouts, and calming visuals that make social media content feel more inviting and visually consistent.
The templates were created to balance simplicity and personality while staying easy to customize for different types of content. The overall style focuses on creating a comforting and modern online presence with gentle colors, cute details, and clean composition.
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This printable planner set was created with a soft and cozy style to make planning feel more calming and enjoyable. The design uses warm pastel colors, simple layouts, and cute details to keep everything clean, functional, and easy to use.
The set includes a daily planner, to-do list, and mood tracker designed for people who enjoy aesthetic and organized digital stationery. The overall goal was to create something that feels comforting, practical, and visually appealing for everyday use.
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