After five years as a freelance sports and event photographer Selena Wright was ready for a brand refresh. As an adventure, events and product photographer Selena was looking for a logo that encompassed all aspects of her work, while maintaining a photography focus.
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The Environmental Law Students’ Association (ELSA) is a student led initiative focused on mobilising people for the planet by building community and conversations around sustainability, inclusivity, intersectionality and social justice.
Given the student focus of the association and the social justice lens, the branding resulted in a fun, youthful and bold design style to stop people in their tracks and inspire them to get involved
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As part of an overall brand refresh, I worked with Everybody Eats to develop a set of illustrations that spoke to their grassroot initiative and emulated their inclusive approach.
Following this refresh I continued to support Everybody Eats with their design assets, including digital and print collateral for their yearly fundraising galas and branding for their new restaurant Tātou.
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As Design Lead, I was responsible for designing and implementing all signage for Habitat for Humanity Northern, and their eight thrift stores.
This included developing concepts, designing mock-ups, and creating print-ready files.
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Report design promoting stronger relationships between nurses and primary schools. Throughout this project I honed my ability to turn complex information into engaging, professional and modern page layouts.
Project type: Print design / Infographic design / Layout design