pro
Anna Cannon
Where Strategy Meets Scroll-Stopping Content
New to Contra
Anna is ready for their next project!
Played around with a concept project for Madhappy.
Took their Crocs collab and gave it a TikTok-first spin. Thinking through how it would actually show up in-feed vs just campaign visuals!
Most content looks good. But does it perform?
What I’ve learned working across social and campaigns is that the difference usually comes down to one thing: INTENTION!
“Looks good” content focuses on aesthetics.
“Performs” content focuses on what makes someone stop, care, and act.
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Brand guidelines are just the starting point. What really matters is how they show up in execution.
This is an example of taking a brand and translating it into a full campaign deck for Influencer Marketing. From visual consistency to tone to how ideas are presented, everything...
Which creative direction would you engage with more?
1 vote
Ends in 1d
I’ve been spending some time pulling together a few projects from my portfolio and realizing how much of my work comes back to one thing, making content that actually performs, not just looks good.
Most of what I focus on is social and campaign-driven content, especially...